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行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司2021 ~ Present
・
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
林孟嫻 (Naomi Lin) 超過 5 年整合行銷與專案策略經驗 ，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。 Contact: [email protected] 【專業能力】 英語能力： 多益 955 分，曾任台大英語辯論賽裁判 產品與市場數據分析： GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析 行銷
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
臺北市立大學
・
英語教學系
Past
Account manager @iSPOT Media 艾斯博媒體股份有限公司2023 ~ 2024
・
資深數位行銷專員、資深電商行銷專員
Within one month
升 124% 、轉換率提升 2.7% 、廣告投放平均 Roas 27.91、毛利額達 40%，運用 GTM 導入 Google Analytics 4 電子商務事件經驗，及協助品牌商家導入 Hotjar 或 Clarity，以數據化形式優化銷售頁與 A/B Testing，讓加車轉換率提高60% 資深電商行銷專員｜資深數位行銷專員 Taipei，TW tm@hotmail.
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
中華醫事科技大學
・
資訊管理
Senior User Experience Researcher @AJA大予創意設計股份有限公司2021 ~ 2023
・
UX Researcher/Design Researcher
Within one month
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
Savannah College Art and Design
・
Service Design
Assistant Digital Marketing Manager @嘉裕股份有限公司2021 ~ Present
・
數位行銷副理/SEO副理/Growth Hacker
Within one month
Hello! I am Charlotte Wu. I have 10+ years of marketing experience. My majority fields are Paid-ads, Social media, SEO, OMO, and data analysis. I am currently an Assistant Digital Marketing Manager at Carnival Industry Corp. Alongside the 54 years history of Carnival, I am excited to bring up the digital strategy to the company and the brand. My works in Carnival are various, from website to e-commerce and data analysis to OMO building. I am delivering a younger brand image to men who are now between 30 to 50 years
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
Ming Chuan University
・
Business AdministrationPast
UX Team Lead｜Product Team @雲資國際服務有限公司 Cloudsinfo2021 ~ 2021
・
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
北京清華大學
・
Human Factors and Ergnomics
專案經理 @昇恆昌股份有限公司2022 ~ Present
・
專案管理師、專案企劃、課程企劃等
Within two months
李婉瑜 教育科技、國際企業雙主修。喜歡在工作中將這兩項知識與技能融合，創造 1+1 大於 2 的效益。 喜歡露營，搭帳棚雖然麻煩，但我喜歡享受搭完的成就感，以及山林包圍的感覺！ 喜歡烏克麗麗，輕快的聲音可以感染愉快的心情！ 工作經歷 專案
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
淡江大學 Tamkang University
・
教育科技學系, 國際企業學系
洞察分析師 @圖靈數位 Turing Digital2020 ~ 2021
・
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
管理師認證 財務類: 不 動產經紀營業員認證 人 身保險業務員認證 金 融市場與職業道德 能力 skill 數據分析 、 提升轉化 #GA、GA4、Hotjar、Tableau 工具使用 #產品、活動、用戶行為分析、A/B Test比較 #營運營活動企劃發想、UI/UX介面發想製作 #效益分析、數據目
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
大葉大學企業管理研究所
・
企劃行銷
UX/UI Designer @公司保密2024 ~ Present
・
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
Getter Chen 陳昭政 A pioneering product person ▷ 10+ years of experience in Product Design , especially proficient in prototyping . ▷ 3+ years of experience as a Design Lead , managed up to 20+ designers. ▷ 3+ years of experience as a Product Owner , familiar with Agile & SCRUM . ▷ Have designed different kinds of products, e.g. HRD/e-Learning system, eCommerce (RWD) and data-visualization tools . #Problem-solver #Self-motivated #Growth-mindset #Team-player. Experiences CMoney Inc. , Design Lead ( UIUX + Visual ) , Sep 2021 ~ Sep 2023
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
Tatung University (TTU) 大同大學
・
工業設計研究所總部協理 @夢想不動產DREAM ESTATE_寶程不動產經紀有限公司2022 ~ Present
・
business development director商業發展總監/企劃總監/數位行銷總監/產品營運總監/商業發展
Within two months
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
LIM College 紐約利姆時尚商業管理學院
・
Fashion Merchandising & Retail Management 時尚銷售與零售管理
Senior Product Marketing Manager @Omnichat2021 ~ Present
・
Senior Marketing Manager/Marketing Director
Within one month
簡報產品優勢與應用。 學歷 國立臺灣大學, 政治學系獲得全額獎學金於 2016 年秋季前往馬德里大學進行為期半年的交換學生計畫。 技能 行銷相關能力 行銷數據分析（Google Analytics、Hotjar） 圖片編輯製作（AI、PS、Canva） 廣告投放（Google Ads、Facebook） 語言能力 Chinese - Native English - Fluent (TOEIC 885) Spanish - Intermediate (DELE B1)
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立臺灣大學
・
政治學系The Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)