Brand Marketing Manager | ActionsMicro Electronics Co., Ltd. (An Investee Company of Realtek)

Mar 2019 - Present

e-Commerce Management (B2C Marketing)

• Accomplished a US$1M annual sales from zero in 1.5 years: Led the EZCast team across 10+ markets in North America, Europe, and Southeast Asia. Managed product listings, customer service, advertising, and cross-border operations (payment/tax/logistics), and ensured product compliance with international standards (CE/FCC/UKCA/WEEE). Proficient in tools like Google Trends, Google Search Console, Google Analytics, and Helium 10 for market and competitor analysis, contributing to effective promotional strategies. 
• Achieved top 1 and 2 in the sales rankings in the projector category on Amazon Germany and Mexico: Executed pricing and promotional strategies grounded in market and competitor analyses. Proficient in marketing forecasting and budget planning, adept at overseeing Google/Meta/Amazon ad campaigns, and skilled in harnessing the power of social media. Implemented impactful WOM, KOL, and affiliate marketing to augment and propel sales. 

Go-to-market Strategy and Execution (B2B Marketing)

• Online - Achieved 200% YoY growth in business inquiries: Implemented product launch marketing plans, excelling in SEO/SEM optimization with tools like Moz/SimilarWeb. Aided the sales team in managing distributors using EDM and CRM tools, including Mailchimp. Conducted impactful Zoom webinars for product introductions. Assisted clients in setting up online stores (Shopify, WordPress, Squarespace), leading to a notable increase in business inquiries. 
• Offline - Drove 50% YoY growth in booth visitors: Organized EZCast's participation in global consumer electronics trade shows, including CES, IFA, and Computex.

Marketing Specialist | Infortrend Technology Inc. (Stock Symbol: 2495)

Sep 2015 - Feb 2019

Brand Marketing Strategy and Execution (B2B Marketing)

• Online - Achieved 50% YoY growth in sales inquiries: Led all marketing activities for Surveon, Infortrend's surveillance sub-brand. This involved competitor analysis, product launch planning and execution, website content development, social media management, press release writing, and creating customer success stories, whitepapers, flyers, and newsletters. 
• Offline - Drove 20% YoY growth in booth visitors: Orchestrated Surveon's participation in global security trade shows, including Intersec and IFSEC, resulting in increased booth traffic and attracting more potential customers.

Account Executive | Grandi Inc. (Marketing Agency, Former BybyClick Inc.) 

Feb 2014 - Jul 2015

Project Management (B2C Marketing) 

• Executed successful marketing projects for 10+ prominent brands: Planned and executed online and offline marketing campaigns for renowned brands such as Taiwan Mobile, BenQ, Bosch, Vanish, Macao Government Tourism, Essilor, and more.
• Online - Achieved 40K+ new users for MyMusic in 3 months with 70% ad budget usage: Created innovative online personality quizzes to recommend personalized music playlists based on user test results, effectively driving user registration for the MyMusic service. The project involved activity design, Google/Facebook/Yahoo ad buying, word-of-mouth marketing, influencer marketing, and MyMusic social media management.
• Online - Drove 300,000+ views for Vanish Taiwan within a week on Facebook: Responsibilities included conceptualizing the creative idea, writing the script, and overseeing the production of this viral marketing video.
• Offline - Organized KOL Events/Press Conferences for BenQ and Bosch: Collaborated with a PR agency to co-organize influencer events and press conferences, assisting in the promotion of new products for the brands, and establishing strong relationships with influencers.