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On
4-6 years
6-10 years
10-15 years
More than 15 years
Taipei City, Taiwan
Past
Account manager @iSPOT Media 艾斯博媒體股份有限公司2023 ~ 2024
・
資深數位行銷專員、資深電商行銷專員
Within one month
我是蔡楓淋 總共有四年數位行銷及電子商務 0 ～ 1 經驗，策劃營運與媒體佈局，擬定年度行銷檔期及 D2C 規劃，投放數位媒體廣告（ Meta Ads、Google Ads、LINE LAP )並單一媒體百萬投放經驗，搭建完整漏斗佈局，注重數據成效分析與運用 CRM 分眾溝通，過往經營品牌電
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
中華醫事科技大學
・
資訊管理
Past
行銷企劃(巢家居) @日日商業股份有限公司2018 ~ 2023
・
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
・
義大利語文學系Employed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
大葉大學 DaYeh University
・
資訊工程
Past
企劃主任 @妞時尚股份有限公司2019 ~ 2024
・
行銷企劃
Within one month
媒體公關專員 • 波力環球企業股份有限公司十二月七月 2019 協助品牌內部規劃及執行公關活動，媒體關係維繫及溝通曝光行銷活動，含主題活動執行、論壇平台管理、異業合作及數位媒體投放。 協助品牌活動的執行與彙整行銷數據的曝光。 協助運
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
銘傳大學 Ming Chuan University, MCU
・
經濟學系
美容實習編輯 @ELLE Taiwan 赫斯特媒體集團2022 ~ Present
・
平面設計師
Within one month
容，吸引讀者並提供有價值的信息。 社群行銷/數位行銷 • EVOLRICH 一月一月 2023 I possess extensive experience in diverse marketing roles, encompassing areas such as marketing, digital marketing, and brand management. With comprehensive marketing knowledge and a range of skills, I am adept at achieving business objectives and elevating brand value for companies. 擁有豐富的市場營銷相關職位經驗，包括市場營銷、數位行銷和品牌管
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
銘傳大學
・
新聞與大眾傳播學位學程
Past
專案經理 @二三設計有限公司2023 ~ 2023
・
Project Manager、PM、專案經理、網站企劃、產品企劃
Within one month
係管理 專案執行與網站企劃 分析品牌行銷需求、品牌行銷策略擬定、創意提案與簡報 、 網站前後台需求溝通、需求 規格統整、行銷推廣( 數位廣告投放、廣告數據分析) 行銷製作物規劃執行 輔銷品需求統整、視覺設計監督、 行銷製作物印刷發包 營運管
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
淡江大學 Tamkang University
・
資訊傳播
Past
市場整合行銷 @The House Club 澳洲房產專業買家代理機構2023 ~ 2024
・
國內業務專員、網路行銷企劃
Within one month
了客戶的品牌知名度和銷售業績。 數位市場廠整合行銷顧問 作為數位市場廠整合行銷顧問，我負責協助客戶制定全面的數位行銷策略 具備深入了解不同數位平台和工具的能力，能夠整合各種數位行銷渠道，包括社交媒體、 搜索引擎行銷、網站
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
Chien Hsin University of Science and technology
・
行銷流通管理
資深藝術指導 @未來方案股份有限公司2019 ~ Present
・
Creative design、資深設計 Senior design、Visual design
Within one month
手奧運選手，一起蓄勢待發，勇闖精彩！ 瑪卡澎澎整合行銷 *獲行銷傳播貢獻獎 整合行銷 銅獎，包裝設計 銀獎！ 技能 Photoshop Illustrator InDesign Design Digital Marketing 平面設計 Event Adobe PS、AI、ID 設計軟體精通 平面、數位、空間 影像等商業設計 資訊圖表製作 數據分析圖像化 身兼AE 客戶關係管
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
國立台灣師範大學
・
設計系Past
資深視覺設計 @CRUISYS 巡辰股份有限公司2023 ~ 2024
・
Project Manager, Product Manager, 網站企劃, 產品企劃, UI/UX Designer
Within one month
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
More than 15 years
國立台灣師範大學National Taiwan Normal University
・
社會設計、環境識別設計
主理人 @Instagram: Colorholic_man2019 ~ Present
・
行銷經理
Within one month
提升30%、轉換率提升120%。 主要工作 - 行銷策略：直接與總經理報告，並合作一同規劃公司發展路徑與行銷策略。 - 建立行銷部門與數位轉型：從零到一建立行銷部門，並主導部門數位轉型。 - 品牌建立與推廣：領導團隊對自有 B2B 工業用噴嘴與流量計品牌 LORRIC
Employed
・
Ready to interview
Full-time / Interested in working remotely
More than 15 years
中國文化大學 Chinese Culture University
・
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Unemployed
Job Search Progress
Professions
Digital Marketer
Fields of Employment
Advertising
Work experience
10-15 years work experience (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Fluent
Job search preferences
Positions
digital marketing
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
大眾傳播
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.
EDUCATION
Fu Jen Catholic University, Sep. 2005 to Jan. 2009
Bachelor's degree, Mass Communication
Overseas Chinese University, Sep. 2000 to Jul. 2005
Associate's degree, Business Administration
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.