Charlotte, NC, USA
1-314-276-2373
[email protected]
https://www.linkedin.com/in/porciarobinson/
Hello! I'm Porcia, a brand marketing professional with a strong background in advertising and digital marketing. I have a proven track record of developing and executing successful marketing strategies, and possess the expertise to elevate brands and drive business growth. My passion lies in crafting compelling brand narratives, implementing innovative marketing initiatives to enhance brand reputation and engage target audiences. My keen eye for detail and a focus on brand consistency, I excel at managing brand guidelines and ensuring the seamless execution of marketing campaigns across various channels. I am eager to leverage my skills and experience as a to contribute to your organization's success and deliver exceptional brand experiences.
January 2022 - Present
- Collaborate with diverse clients to develop customized social media content tailored to their unique brand voice, tone and target audience
- Research and analyze competitor's content to identify areas for differentiation and develop unique content recommendations
- Create engaging and persuasive social media captions that increase user engagement and drive brand awareness
November 2018 - Present
- Mitigate marketing partner's risk and legal liability by maintaining up-to-date and on-brand content, fostering trust and compliance
- Lead the Paid Media and Integrated Marketing vertical for Bankrate and The Points Guy within cards compliance, ensuring seamless alignment with partner brand guidelines and affiliate marketing expectations
- Spearhead compliance initiative's across platforms, including CNET Money, creditcards.com, and NextAdvisor. Identify UDAAP and Regulation Z risks, propose user experience solutions to maintain regulatory compliance and enhance platform credibility
- Manage partner brand guidelines and communicate product marketing updates to editorial teams and affiliates
- Provide content and creative review for digital marketing materials i.e. website, articles, social media, paid media and email marketing campaigns
- Review, copy edit and publish website content in WordPress to ensure brand accuracy, consistency, and compliance with industry standards
- Create site mockups for issuer approval, ensuring alignment with product marketing strategies prior to official product launch
- Partner with cross functional marketing teams to provide innovative content recommendations and creative strategies for sub affiliates
- Lead the marketing and communication subcommittee for the Women's Empowered ERG at Red Ventures, driving engagement and empowerment among female employees through strategic campaigns and events
April 2016 - August 2017
- Managed advertisement guidelines for Ford Co-op program, ensuring accuracy of advertisements and adherence to brand standards
- Monitored dealer websites and conducted daily testing ensuring functionality, navigation and optimal user experience
- Conducted a social media research project for Lincoln Motor Company, monitoring dealer social platforms and tracking trends on Facebook, Twitter, Instagram, and YouTube.
- Evaluated social media performance by tracking analytics such as engagement, views, and reach
- Supported Southwest Corporate team by reviewing Tier 1 national advertisements, landing pages and creative assets against brand guidelines
- Communicated guideline compliance and non-compliance to Southwest personnel, partners, and contractors
- Vice President of Public Relations for company Toastmasters, actively promoting and generating awareness for the organization
- Created and distributed press releases and flyers for Toastmaster events
January 2016 - April 2016
- Managed social media for production company and clients on platforms such as: Facebook, Instagram, Twitter, and YouTube
- Curated relevant content to reach the company’s ideal audience
- Created, curated, and managed all published content (images, video and written captions)
- Developed and expanded social media community
- Created social media calendar and created social media strategies to reach a target audience
- Communicated with graphic designer for social media design ( Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter, Instagram etc. and blog)
- Tracked social media analytics
July 2015 - January 2016
- Managed general office duties and assisting partners as needed, ensuring efficient daily operations
- Prepared various documents such as business proposals, TV and radio scripts
- Distributed media alerts and press releases to media outlets
- Assisted the PR Manager with social media posts for clients, creating engaging and impactful content to promote brand awareness and support strategic communication initiatives
June 2014 - May 2015
- Brand Team lead for the McDonald's "Good Morning" campaign
- Interacted with McDonald's consumers through sampling/distributing products, creating brand awareness, and leaving positive impressions
- Managed brand ambassadors/ street team for campaign events
- Collaborated with PR and advertising team for launch of the "Good Morning" & "Drink Runner" campaigns
- Responsible for event scheduling, management, set up and breakdown, along with capturing photos for social media
- Worked alongside copywriter to help create engaging social media posts
- Completed and submitted time sheets to payroll for Street Team
- Kept track of budget and prepared expense reports
October 2013 - May 2015
- Collaborated closely with Producers to support seamless execution of on-site and off-site shoots, ensuring smooth operations and successful production outcomes
- Gained valuable hands-on experience in a dynamic news environment, actively participating in day-to-day operations and adapting to fast-paced workflows
- Demonstrated strong hosting and interviewing skills, engaging with subjects and delivering impactful content to captivate audiences
- Provided administrative assistance, efficiently managing tasks such as scheduling, documentation and organization to maintain operational efficiency
- Assisted with event coordination, contributing to the setup and breakdown of station events, ensuring a professional and well-executed experience for attendees
August 2012 - September 2013
- Represented the Jack Daniels Brand as the official ambassador during events and promotions, embodying the company's values and image
- Enhance brand awareness and drive consumer engagement for Jack Daniels products
- Engaged with potential clients by offering product samples, showcasing the quality and unique characteristics of Jack Daniels beverages
Charlotte, NC, USA
1-314-276-2373
[email protected]
https://www.linkedin.com/in/porciarobinson/
Hello! I'm Porcia, a brand marketing professional with a strong background in advertising and digital marketing. I have a proven track record of developing and executing successful marketing strategies, and possess the expertise to elevate brands and drive business growth. My passion lies in crafting compelling brand narratives, implementing innovative marketing initiatives to enhance brand reputation and engage target audiences. My keen eye for detail and a focus on brand consistency, I excel at managing brand guidelines and ensuring the seamless execution of marketing campaigns across various channels. I am eager to leverage my skills and experience as a to contribute to your organization's success and deliver exceptional brand experiences.
January 2022 - Present
- Collaborate with diverse clients to develop customized social media content tailored to their unique brand voice, tone and target audience
- Research and analyze competitor's content to identify areas for differentiation and develop unique content recommendations
- Create engaging and persuasive social media captions that increase user engagement and drive brand awareness
November 2018 - Present
- Mitigate marketing partner's risk and legal liability by maintaining up-to-date and on-brand content, fostering trust and compliance
- Lead the Paid Media and Integrated Marketing vertical for Bankrate and The Points Guy within cards compliance, ensuring seamless alignment with partner brand guidelines and affiliate marketing expectations
- Spearhead compliance initiative's across platforms, including CNET Money, creditcards.com, and NextAdvisor. Identify UDAAP and Regulation Z risks, propose user experience solutions to maintain regulatory compliance and enhance platform credibility
- Manage partner brand guidelines and communicate product marketing updates to editorial teams and affiliates
- Provide content and creative review for digital marketing materials i.e. website, articles, social media, paid media and email marketing campaigns
- Review, copy edit and publish website content in WordPress to ensure brand accuracy, consistency, and compliance with industry standards
- Create site mockups for issuer approval, ensuring alignment with product marketing strategies prior to official product launch
- Partner with cross functional marketing teams to provide innovative content recommendations and creative strategies for sub affiliates
- Lead the marketing and communication subcommittee for the Women's Empowered ERG at Red Ventures, driving engagement and empowerment among female employees through strategic campaigns and events
April 2016 - August 2017
- Managed advertisement guidelines for Ford Co-op program, ensuring accuracy of advertisements and adherence to brand standards
- Monitored dealer websites and conducted daily testing ensuring functionality, navigation and optimal user experience
- Conducted a social media research project for Lincoln Motor Company, monitoring dealer social platforms and tracking trends on Facebook, Twitter, Instagram, and YouTube.
- Evaluated social media performance by tracking analytics such as engagement, views, and reach
- Supported Southwest Corporate team by reviewing Tier 1 national advertisements, landing pages and creative assets against brand guidelines
- Communicated guideline compliance and non-compliance to Southwest personnel, partners, and contractors
- Vice President of Public Relations for company Toastmasters, actively promoting and generating awareness for the organization
- Created and distributed press releases and flyers for Toastmaster events
January 2016 - April 2016
- Managed social media for production company and clients on platforms such as: Facebook, Instagram, Twitter, and YouTube
- Curated relevant content to reach the company’s ideal audience
- Created, curated, and managed all published content (images, video and written captions)
- Developed and expanded social media community
- Created social media calendar and created social media strategies to reach a target audience
- Communicated with graphic designer for social media design ( Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter, Instagram etc. and blog)
- Tracked social media analytics
July 2015 - January 2016
- Managed general office duties and assisting partners as needed, ensuring efficient daily operations
- Prepared various documents such as business proposals, TV and radio scripts
- Distributed media alerts and press releases to media outlets
- Assisted the PR Manager with social media posts for clients, creating engaging and impactful content to promote brand awareness and support strategic communication initiatives
June 2014 - May 2015
- Brand Team lead for the McDonald's "Good Morning" campaign
- Interacted with McDonald's consumers through sampling/distributing products, creating brand awareness, and leaving positive impressions
- Managed brand ambassadors/ street team for campaign events
- Collaborated with PR and advertising team for launch of the "Good Morning" & "Drink Runner" campaigns
- Responsible for event scheduling, management, set up and breakdown, along with capturing photos for social media
- Worked alongside copywriter to help create engaging social media posts
- Completed and submitted time sheets to payroll for Street Team
- Kept track of budget and prepared expense reports
October 2013 - May 2015
- Collaborated closely with Producers to support seamless execution of on-site and off-site shoots, ensuring smooth operations and successful production outcomes
- Gained valuable hands-on experience in a dynamic news environment, actively participating in day-to-day operations and adapting to fast-paced workflows
- Demonstrated strong hosting and interviewing skills, engaging with subjects and delivering impactful content to captivate audiences
- Provided administrative assistance, efficiently managing tasks such as scheduling, documentation and organization to maintain operational efficiency
- Assisted with event coordination, contributing to the setup and breakdown of station events, ensuring a professional and well-executed experience for attendees
August 2012 - September 2013
- Represented the Jack Daniels Brand as the official ambassador during events and promotions, embodying the company's values and image
- Enhance brand awareness and drive consumer engagement for Jack Daniels products
- Engaged with potential clients by offering product samples, showcasing the quality and unique characteristics of Jack Daniels beverages