Social Media Content Writer (Freelancer)  •  Fiverr

January 2022 - Present

- Collaborate with diverse clients to develop customized social media content tailored to their unique brand voice, tone and target audience
- Research and analyze competitor's content to identify areas for differentiation and develop unique content recommendations
- Create engaging and persuasive social media captions that increase user engagement and drive brand awareness

Senior Marketing Compliance Associate  •  Red Ventures

November 2018 - Present

- Mitigate marketing partner's risk and legal liability by maintaining up-to-date and on-brand content, fostering trust and compliance 

- Lead the Paid Media and Integrated Marketing vertical for Bankrate and The Points Guy within cards compliance, ensuring seamless alignment with partner brand guidelines and affiliate marketing expectations
- Spearhead compliance initiative's across platforms, including CNET Money, creditcards.com, and NextAdvisor. Identify UDAAP and Regulation Z risks, propose user experience solutions to maintain regulatory compliance and enhance platform credibility
- Manage partner brand guidelines and communicate product marketing updates to editorial teams and affiliates
- Provide content and creative review for digital marketing materials i.e. website, articles, social media, paid media and email marketing campaigns
- Review, copy edit and publish website content in WordPress to ensure brand accuracy, consistency, and compliance with industry standards
- Create site mockups for issuer approval, ensuring alignment with product marketing strategies prior to official product launch 
- Partner with cross functional marketing teams to provide innovative content recommendations and creative strategies for sub affiliates

- Lead the marketing and communication subcommittee for the Women's Empowered ERG at Red Ventures, driving engagement and empowerment among female employees through strategic campaigns and events

Advertising Account Representative II  •  Ansira

April 2016 - August 2017

- Managed advertisement guidelines for Ford Co-op program, ensuring accuracy of advertisements and adherence to brand standards
- Monitored dealer websites and conducted daily testing ensuring functionality, navigation and optimal user experience
- Conducted a social media research project for Lincoln Motor Company, monitoring dealer social platforms and tracking trends on Facebook, Twitter, Instagram, and YouTube.
- Evaluated social media performance by tracking analytics such as engagement, views, and reach
- Supported Southwest Corporate team by reviewing Tier 1 national advertisements, landing pages and creative assets against brand guidelines
- Communicated guideline compliance and non-compliance to Southwest personnel, partners, and contractors
- Vice President of Public Relations for company Toastmasters, actively promoting and generating awareness for the organization
- Created and distributed press releases and flyers for Toastmaster events

Social Media Manager (Contractor)  •  White Media Agency, LLC

January 2016 - April 2016

- Managed social media for production company and clients on platforms such as: Facebook, Instagram, Twitter, and YouTube
- Curated relevant content to reach the company’s ideal audience
- Created, curated, and managed all published content (images, video and written captions)
- Developed and expanded social media community
- Created social media calendar and created social media strategies to reach a target audience
- Communicated with graphic designer for social media design ( Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter, Instagram etc. and blog)
- Tracked social media analytics

Marketing & Public Relations Coordinator  •  MSW Marketing

July 2015 - January 2016

- Managed general office duties and assisting partners as needed, ensuring efficient daily operations
- Prepared various documents such as business proposals, TV and radio scripts
- Distributed media alerts and press releases to media outlets
- Assisted the PR Manager with social media posts for clients, creating engaging and impactful content to promote brand awareness and support strategic communication initiatives

Branding Team Lead (Contractor)  •  H&L Partners

June 2014 - May 2015

- Brand Team lead for the McDonald's "Good Morning" campaign
- Interacted with McDonald's consumers through sampling/distributing products, creating brand awareness, and leaving positive impressions
- Managed brand ambassadors/ street team for campaign events
- Collaborated with PR and advertising team for launch of the "Good Morning" & "Drink Runner" campaigns
- Responsible for event scheduling, management, set up and breakdown, along with capturing photos for social media
- Worked alongside copywriter to help create engaging social media posts
- Completed and submitted time sheets to payroll for Street Team
- Kept track of budget and prepared expense reports

Media Intern  •  STL TV

October 2013 - May 2015

- Collaborated closely with Producers to support seamless execution of on-site and off-site shoots, ensuring smooth operations and successful production outcomes
- Gained valuable hands-on experience in a dynamic news environment, actively participating in day-to-day operations and adapting to fast-paced workflows
- Demonstrated strong hosting and interviewing skills, engaging with subjects and delivering impactful content to captivate audiences
- Provided administrative assistance, efficiently managing tasks such as scheduling, documentation and organization to maintain operational efficiency
- Assisted with event coordination, contributing to the setup and breakdown of station events, ensuring a professional and well-executed experience for attendees