A dynamic digital marketing professional with expertise in SEO, content, social media, KOL management, paid ads, and strategic partnerships. Tech-savvy and data-driven, with a proven track record of using data analysis to optimize strategies, driving growth, and successfully penetrating new markets. A collaborative team player with strong leadership skills, dedicated to delivering innovative solutions that contribute to overall business success.
Taipei, Taiwan linkedin.com/in/racheltristan
08/2023 - Present
10/2022 - 07/2023
08/2021 - 09/2022
GO-TO-MARKET & CAMPAIGN MARKETING
KOL/INFLUENCER MARKETING
SOCIAL MEDIA MARKETING
PAID ADS (PERFORMANCE) MARKETING
STRATEGIC PARTNERSHIP
TEAM MANAGEMENT & PRODUCTIVITY
SEO & CONTENT MARKETING
AMC 空中美語 • October 2019 - April 2023
Teach English to students ranging from elementary schools students to adult working professionals.
CYCU International Cloud Academy 中原大學國際雲端學院 • November 2021 - January 2022
Translated & proofread Traditional Mandarin subtitles into English for 9 videos of online Statistics course material while following the institution's SOP and guidelines. Ensured that translated subtitles are natural and able to deliver lesson content accurately with correct use of jargons.
CYCU Mandarin Learning Center 中原華語中心 • June 2021 - July 2021
Interpreted the teacher's instructions (in Mandarin) for 6 Indonesian high school students in a Beginner level Mandarin online class. Wrote daily lesson reports in Mandarin. Edited lesson recording according to the institution's provided guidelines. Brainstormed ideas for lesson content. Bridged communication between the teacher and students cross-languages (Mandarin-Indonesian).
monokroma Architects (Indonesia) • June 2019 - July 2019
Making drafts, meeting materials for presentation of projects to clients. Actively involved in a tender project for Sumba's Komodo International Airport expansion project.
OiKID 兒童英文線上學習 • December 2018 - May 2019
Teach English to students ranging from 3 to 15 years old, in full English and bilingual (Mandarin-English) classes.
diia Skincare • November 2017 - July 2018
Handle customers' services (receiving customer orders and handing customers requests and/or questions), take records of customers' orders (including shipping details and product details), as well as pack and ship products to customers. Have a deep understanding and knowledge of the products and be involved in product photography and graphic design for marketing content uses.
Applied Linguistics & Language Studies
2nd Language: Spanish
Courses: Chinese-English Translation, Preparatory Training for Interpretation, Second Language Acquisition, Introduction to ESL Education, Media English, Research-based Writing, Elementary Korean
Projects: A Study on Students’ Learning Experience through Video Learning Materials: The Importance of Social Interaction and Engagement, Thesis Project, 2022
Architecture
Completed 120 credits towards Bachelor of Architecture
Courses: Architecture Design Studio, Architectural Physics, Film & Visual Arts, Ecological Arts, Design Ethics
2020 - 2021
Microsoft Office
Google Workspace
Notion
Clickup
Adobe Photoshop
Adobe Illustrator
Canva
Figma
AutoCAD
SketchUp
Model Making
Final Cut Pro X
Capcut
GarageBand
Keyword Planner
AHREFs
Search Console
Analytics
SEO Writing
Meta Business Suite
TikTok Ads Manager
Copywriting
Social Listening
Photography & Video
Supermetrics
LookerStudio
Mixpanel
HubSpot (Marketing & Sales)
Strapi (CMS)
TESL
Came up with TikTok content idea to review audience's CVs in video format, generating >3M views in total since launch in July 2022.
Plan & execute a CV Competition event campaign to establish partnerships and increase brand awareness in Indonesia.
Plan & create educational content about CV writing & career to promote brand's awareness in the Indonesian audience.
Develop content strategy and produce content to promote job openings on the platform to increase number of applicants.
Planned & executed a virtual career fair with 40+ hiring partners reaching up to 5M exposure all across Indonesia.
Planned & executed a virtual career fair with 12 hiring partners reaching up to 4M exposure all across Indonesia.
A dynamic digital marketing professional with expertise in SEO, content, social media, KOL management, paid ads, and strategic partnerships. Tech-savvy and data-driven, with a proven track record of using data analysis to optimize strategies, driving growth, and successfully penetrating new markets. A collaborative team player with strong leadership skills, dedicated to delivering innovative solutions that contribute to overall business success.
Taipei, Taiwan linkedin.com/in/racheltristan
08/2023 - Present
10/2022 - 07/2023
08/2021 - 09/2022
GO-TO-MARKET & CAMPAIGN MARKETING
KOL/INFLUENCER MARKETING
SOCIAL MEDIA MARKETING
PAID ADS (PERFORMANCE) MARKETING
STRATEGIC PARTNERSHIP
TEAM MANAGEMENT & PRODUCTIVITY
SEO & CONTENT MARKETING
AMC 空中美語 • October 2019 - April 2023
Teach English to students ranging from elementary schools students to adult working professionals.
CYCU International Cloud Academy 中原大學國際雲端學院 • November 2021 - January 2022
Translated & proofread Traditional Mandarin subtitles into English for 9 videos of online Statistics course material while following the institution's SOP and guidelines. Ensured that translated subtitles are natural and able to deliver lesson content accurately with correct use of jargons.
CYCU Mandarin Learning Center 中原華語中心 • June 2021 - July 2021
Interpreted the teacher's instructions (in Mandarin) for 6 Indonesian high school students in a Beginner level Mandarin online class. Wrote daily lesson reports in Mandarin. Edited lesson recording according to the institution's provided guidelines. Brainstormed ideas for lesson content. Bridged communication between the teacher and students cross-languages (Mandarin-Indonesian).
monokroma Architects (Indonesia) • June 2019 - July 2019
Making drafts, meeting materials for presentation of projects to clients. Actively involved in a tender project for Sumba's Komodo International Airport expansion project.
OiKID 兒童英文線上學習 • December 2018 - May 2019
Teach English to students ranging from 3 to 15 years old, in full English and bilingual (Mandarin-English) classes.
diia Skincare • November 2017 - July 2018
Handle customers' services (receiving customer orders and handing customers requests and/or questions), take records of customers' orders (including shipping details and product details), as well as pack and ship products to customers. Have a deep understanding and knowledge of the products and be involved in product photography and graphic design for marketing content uses.
Applied Linguistics & Language Studies
2nd Language: Spanish
Courses: Chinese-English Translation, Preparatory Training for Interpretation, Second Language Acquisition, Introduction to ESL Education, Media English, Research-based Writing, Elementary Korean
Projects: A Study on Students’ Learning Experience through Video Learning Materials: The Importance of Social Interaction and Engagement, Thesis Project, 2022
Architecture
Completed 120 credits towards Bachelor of Architecture
Courses: Architecture Design Studio, Architectural Physics, Film & Visual Arts, Ecological Arts, Design Ethics
2020 - 2021
Microsoft Office
Google Workspace
Notion
Clickup
Adobe Photoshop
Adobe Illustrator
Canva
Figma
AutoCAD
SketchUp
Model Making
Final Cut Pro X
Capcut
GarageBand
Keyword Planner
AHREFs
Search Console
Analytics
SEO Writing
Meta Business Suite
TikTok Ads Manager
Copywriting
Social Listening
Photography & Video
Supermetrics
LookerStudio
Mixpanel
HubSpot (Marketing & Sales)
Strapi (CMS)
TESL
Came up with TikTok content idea to review audience's CVs in video format, generating >3M views in total since launch in July 2022.
Plan & execute a CV Competition event campaign to establish partnerships and increase brand awareness in Indonesia.
Plan & create educational content about CV writing & career to promote brand's awareness in the Indonesian audience.
Develop content strategy and produce content to promote job openings on the platform to increase number of applicants.
Planned & executed a virtual career fair with 40+ hiring partners reaching up to 5M exposure all across Indonesia.
Planned & executed a virtual career fair with 12 hiring partners reaching up to 4M exposure all across Indonesia.