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HTC宏達國際電子股份有限公司
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Digital Marketing Manager
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2020 ~ Hiện tại
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Digital Marketing Manager
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Taiwan, Bangkok, 泰國, Singapore
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Đúng, tôi là một freelancer nghiệp dư.
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Nation Taipei University of Education(NTUE)
Chuyên ngành
Cultural and Creatives Industrial managemennt
Skilled
Experience
LeoBurnett, Account MANAGER
April 2019 ~ Oct,2019
Account Manager
- Increase Engagement rate on FB 3 Times in 2 months.
- Increase Engagement rate on IG 4 Times in 2 months.
- In Charge of Flagship product social campaign (Samsung Galaxy Note10) on Facebook /Instagram /YouTube.
- Participated in Benz | China airline | Citi Bank Brand campaign.
Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER
Aug 2017 ~ March 2019
Marketing & Sales
- Crowdfunding Campaign generated USD 50,000 in A month with near low-cost Marketing Budget for prototype.
- Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
- Increased 3 times sales only by EDM in 3 days, lead to Amazon
- Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration.
- Maintained customer relationship (0 negative reviews)
- Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample website
Video editing & Graphic design
- Video editing & Graphic design & Copy Writing
- Create video and flyer, Post, etc. for Advertisement, EDM and E commerce
Community & content
- Influencer marketing (Increase 40% of sales by Influencer in 2 Month)
- Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors " ( Google " 360 camera news, his blog will be on the first result ")
Front-end Web Developer
- Self - teach front-end web coding in 3 Month Built an Official Web for Company (Check Here)
Domestic E-Commerce Lifestyle Select Shop
July 2016 – June 2017
Business Owner (Rutien | Yahoo | Shopee | Carousell )
- 5000 regular customers in half year
- Built - up a brand in half year
- Became whole seller in few month
- Became wholesalers in 6 Months
- Was invited to sell on Shopee, when Shopee just entry Taiwan
HIGH-END TOY SELLER (EBAY)
Jun 2012 ~ Jun 2016
Co - funder
- Created sales USD 3000 Per Month
- Good at Selecting Product which sold well in the market.
- Making Marketing Strategy Aboard
- Managing Customer relationship
Education
Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management
2012 ~ 2014
Essay ：
Cross-group Analysis of Luxury Goods Consumer Motivation
Activity:
- Class leader
- Copy writing of Taiwan designer week designer interview
- Coordinated a 7-day, 100-person seminar
Private Chinese Culture University ( PCCU ), 學士學位, Economics
2009 ~ 2012
Foundation award in management principle
The Mentorship Program
Data Application Team
The first Mentor x Mentee program co-hosted by Girls in Tech Taiwan and LTUX.Taipei. The MentorShip Program starts today!
This program is a three layer system, containing Captain (mentors), Navigators (senior) and Sailors (mentees). We hope to provide a chance for those who are ambitious but feeling lost to find their directions to a suitable career path.
- Data application courses
- Basic knowledge of data-analysis
- Participated at CathyBankDataCompetition.
Blue Print Project
Branding | Marketing Team
Branding | Marketing Team Funded by Grace, formal HR director of IBM, Greater China Region. Brand marketing team lead by Leo Burnett C.O.O, Sylvia, and YouTube creator partner, Isabel.
- BrandMarketingCaseStudying
- NGOCampaignProposal
Crowdfunding
Aleta S2C 12K 360 camera, generated USD 50,000 in a month via crowdfunding
Go Articles published on The News Lens
Good at intergrated complex knowledge into articles.
去看看 TransBiz
Content Writer , share 800 times on Facebook
Go Front-end Web designer
Self-teach coding for 3 month and build an official web
Go Tripled the sales only by EDM
圖片來源：iconicbestiary
Articles on medium
Medium
Go Competitor report
Flyers
Skilled
Experience
LeoBurnett, Account MANAGER
April 2019 ~ Oct,2019
Account Manager
- Increase Engagement rate on FB 3 Times in 2 months.
- Increase Engagement rate on IG 4 Times in 2 months.
- In Charge of Flagship product social campaign (Samsung Galaxy Note10) on Facebook /Instagram /YouTube.
- Participated in Benz | China airline | Citi Bank Brand campaign.
Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER
Aug 2017 ~ March 2019
Marketing & Sales
- Crowdfunding Campaign generated USD 50,000 in A month with near low-cost Marketing Budget for prototype.
- Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
- Increased 3 times sales only by EDM in 3 days, lead to Amazon
- Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration.
- Maintained customer relationship (0 negative reviews)
- Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample website
Video editing & Graphic design
- Video editing & Graphic design & Copy Writing
- Create video and flyer, Post, etc. for Advertisement, EDM and E commerce
Community & content
- Influencer marketing (Increase 40% of sales by Influencer in 2 Month)
- Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors " ( Google " 360 camera news, his blog will be on the first result ")
Front-end Web Developer
- Self - teach front-end web coding in 3 Month Built an Official Web for Company (Check Here)
Domestic E-Commerce Lifestyle Select Shop
July 2016 – June 2017
Business Owner (Rutien | Yahoo | Shopee | Carousell )
- 5000 regular customers in half year
- Built - up a brand in half year
- Became whole seller in few month
- Became wholesalers in 6 Months
- Was invited to sell on Shopee, when Shopee just entry Taiwan
HIGH-END TOY SELLER (EBAY)
Jun 2012 ~ Jun 2016
Co - funder
- Created sales USD 3000 Per Month
- Good at Selecting Product which sold well in the market.
- Making Marketing Strategy Aboard
- Managing Customer relationship
Education
Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management
2012 ~ 2014
Essay ：
Cross-group Analysis of Luxury Goods Consumer Motivation
Activity:
- Class leader
- Copy writing of Taiwan designer week designer interview
- Coordinated a 7-day, 100-person seminar
Private Chinese Culture University ( PCCU ), 學士學位, Economics
2009 ~ 2012
Foundation award in management principle
The Mentorship Program
Data Application Team
The first Mentor x Mentee program co-hosted by Girls in Tech Taiwan and LTUX.Taipei. The MentorShip Program starts today!
This program is a three layer system, containing Captain (mentors), Navigators (senior) and Sailors (mentees). We hope to provide a chance for those who are ambitious but feeling lost to find their directions to a suitable career path.
- Data application courses
- Basic knowledge of data-analysis
- Participated at CathyBankDataCompetition.
Blue Print Project
Branding | Marketing Team
Branding | Marketing Team Funded by Grace, formal HR director of IBM, Greater China Region. Brand marketing team lead by Leo Burnett C.O.O, Sylvia, and YouTube creator partner, Isabel.
- BrandMarketingCaseStudying
- NGOCampaignProposal
Crowdfunding
Aleta S2C 12K 360 camera, generated USD 50,000 in a month via crowdfunding
Go Articles published on The News Lens
Good at intergrated complex knowledge into articles.
去看看 TransBiz
Content Writer , share 800 times on Facebook
Go Front-end Web designer
Self-teach coding for 3 month and build an official web
Go Tripled the sales only by EDM
圖片來源：iconicbestiary
Articles on medium
Medium
Go Competitor report
Flyers