Agency: Liquorice, Singh & Sons, McCann Worldwide, Global Vision, 

Corporate: Old Mutual, Toy Kingdom, OneCart, Distell, brandhouse, Diageo, Woolworths, SnapnSave, Daddy's Deals

I've progressed from an analyst and account manager to a strategic marketing manager, developing and executing tactical plans that align with broader GTM (Go-To-Market) strategies. I specialize in crafting comprehensive OMNI channel GTM strategies that directly contribute to achieving key business objectives. My approach involves creating essential dashboards for data-driven decision-making. 

Strategy: I've crafted 5-year dark marketing strategies for brandhouse, developed international GTM strategies for call centers and blockchain firms and created national retail OMNI channel strategies (covering brand, communications, and marketing). These strategies focus on awareness, acquisition and retention, all of which are tailored to the consumer, business and brand's lifecycle stage.

Tactical: I've executed complex rollout plans, spanning project timelines or full retail calendars. These plans are derived from the agreed-upon and approved strategies. In executing tactical plans, I am meticulous about ensuring that each component aligns seamlessly with the overarching strategy and business KPI's. 

Product Management: I've taken ownership of core products and apps, aligned with specific tasks, whether custom-built software or SAAS platforms. This includes global rollouts of custom Multi-channel, Multi-brand, and Multi-country CRM software for Diageo or steering the vision and functionality of Distell's CRM software for their brandy loyalty program and customizing CRM platforms to automate acquisition, onboarding and retention processes for brands and retailers.