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輔仁大學
Taiwan
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Digital Marketing Manager @Amazon Web Service (AWS)
2021 ~ Present
Digital Marketing Manager
Within one month
Word
PowerPoint
Excel
Employed
Not open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
中國文學系, 新聞學系
Avatar of Sandy Chang.
Within six months
張庭瑋 攝影師 • 城市,TW • [email protected] 台北人。 台北大學統計系畢業,後進入輔仁大學應用統計所就讀,畢業後於政大科管所擔任研究助理。 從小對畫圖有興趣,並在大學時期的社團接觸到魔術表演,進而對表演藝術產生興趣。 在世界各地看了許多表
photoshop
illustrator
google drive
Unemployed
Part-time / Remote Only
10-15 years
輔仁大學
應用統計學
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資深行銷企畫經理 @TENDAYS恬褋仕股份有限公司
2020 ~ Present
行銷主管
Within six months
Ling Chiu Job Title New Taipei, Banqiao District, New Taipei City, Taiwan 我有20年的行銷企劃專業經驗,從剛畢業進入台視新聞部擔任新聞節目記者,到後來都在大型公司擔任行銷主管工作,一路上很感謝我畢業後前兩份工作遇到的貴人老闆,一是知名主播戴忠仁,二是佳姿集團董事
Word
Excel
PowerPoint
Employed
Interested in working remotely
More than 15 years
輔仁大學
大眾傳播
Avatar of 陳玟均.
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Past
SEO文案寫手 @達文西數位科技有限公司
2022 ~ Present
Content Curator、Digital Marketing Specialist、Social Media Marketing Specialist
More than one year
陳玟均 節目企劃 | 行銷企劃 Taipei City, Taiwan 您好,我是陳玟均,是個熱愛探索新事物且相當具有行動力的人!曾於 udn 大型電商平台擔任行銷企劃,以及於旅遊節目擔任節目企劃等工作經驗,具有活動策劃、節目企劃、數位行銷、文案撰寫、社群經營、美術設計與
Google Analytics
Tableau
Excel
Unemployed
Full-time / Interested in working remotely
4-6 years
輔仁大學
應用美術系 視覺傳達組 Department of Applied Arts
Avatar of 林倢伃.
Avatar of 林倢伃.
公關秘書 @輔仁大學
2017 ~ Present
秘書/業務/公關/企劃/行銷
More than one year
林倢伃 我有多年公關及業務的經歷,表現優良並有外派海外工作的經驗 秘書/業務/公關/企劃/行銷 城市,TW [email protected] 工作經歷 輔仁大學, 公關秘書, Apr 2017 ~ 現在 目前於輔仁大學公關室工作。除了協助學校對外媒體的應對,主要負責從輔大
word
powerpoint
google analytics
Employed
Full-time / Interested in working remotely
4-6 years
輔仁大學
哲學系, 社會學系
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Product Manager @CTBC Bank
2016 ~ 2018
Senior Product manager
Within one year
專案管理
PowerPoint
Google Analytics
Full-time / Not interested in working remotely
6-10 years
輔仁大學
Advertising and Public Relations
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八月堂 行銷副理 @創達國際實業有限公司
2021 ~ 2022
行銷經理
Within one year
Photoshop
Excel
Google Drive
Employed
Full-time / Interested in working remotely
4-6 years
輔仁大學
Textiles & Clothing
Avatar of Meng Hui Lin.
Avatar of Meng Hui Lin.
Past
Supervisor, Integrated Communication @Publicis Media
2018 ~ 2021
營運企劃
Within one month
.com/p/CIhsy6nHO7w/ 年度提案|DKSH 針對產品宣傳需求提出年度全媒體策略 包含市場、競品、消費者分析 媒體排期與作法 https://drive.google.com/file/d/1fS2cf1iW48-9xVAj3Xr_c01SPoLUbuAD/view?usp=sharing 嗨!我是林孟慧,在網路行銷的領域工作6年。從媒體代理商的數位部門開始,跟著
專案管理
excel
outlook
Unemployed
Full-time / Interested in working remotely
6-10 years
輔仁大學
廣告傳播
Avatar of Russell Chang.
Offline
Avatar of Russell Chang.
Offline
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) @Brands Suntory Taiwan
2019 ~ Present
Senior Digital Account Director
Within one month
+ years in managerial role. With entrepreneurship, good team player, willing to share. 工作經歷 Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan 六月Present DTC Business (brand owned eCommerce site– 2022H1 Role & Responsibility Responsible for digital marketing and CRM to drive sales growth. Look after OMO customer journey to ensure good customer experience. Lead a team of 1 talent and manage advertising agencies to reach sales target. Manage A&P, Price control and stock inventory to delivery good profit result. New business model transformation: Cross Broader
Digital Marketing
Data Analytics
CRM
Employed
Full-time / Interested in working remotely
10-15 years
輔仁大學
社會工作, 影像傳播

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Within one month
Assistant Manager - Direct Marketing of North Asia (HKTW)
Logo of Brands Suntory Taiwan.
Brands Suntory Taiwan
2019 ~ Present
Taipei City, Taiwan
Professional Background
Current status
Employed
Job Search Progress
Professions
Marketing Operations, Performance Marketing Manager, Traffic Management
Fields of Employment
Ecommerce, AdTech / MarTech, Marketing / Communications
Work experience
10-15 years
Management
I've had experience in managing 5-10 people
Skills
Digital Marketing
Data Analytics
CRM
Performance Marketing
ECommerce
Account Management
Google Analytics
Languages
English
Fluent
Chinese
Native or Bilingual
Job search preferences
Positions
Senior Digital Account Director
Job types
Full-time
Locations
Taipei, 台灣
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
社會工作, 影像傳播
Print

Russell Chang

Job Title

  Taipei City, Taiwan

  • 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
  • With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
  • Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
  • 8+ years in managerial role.
  • With entrepreneurship, good team player, willing to share.

 

工作經歷

Assistant Manager - Direct Marketing of North Asia ( TW & HK )  •  Brands Suntory Taiwan

六月 2019 - Present

DTC Business (brand owned eCommerce site) 2019 – 2022H1

Role & Responsibility

  • Responsible for digital marketing and CRM to drive sales growth.
  • Look after OMO customer journey to ensure good customer experience.
  • Lead a team of 1 talent and manage advertising agencies to reach sales target.
  • Manage A&P, Price control and stock inventory to delivery good profit result.
  • New business model transformation: Cross Broader eCommerce (from zero to 1)

Achievement

  • Sales YoY growth +110%.
  • New customer: number of customers increased +37%
  • CRM: Customer Lifetime value increased +12%
  • Consecutive nominated as Best Employee

 

B2B2C Business (3rd party e-shopping site): 2022H2 - Now

Role & Responsibility

  • Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
  • Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
  • Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.

Achievement

  • Sales YoY growth +18%.
  • Open new e-shopping site channel: Momoshop in 2023.

Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager  •  Appier (沛星互動科技股份有限公司)

七月 2015 - 五月 2019
Role & Responsibility

  • Lead a team of 6 talents to reach business growth through solution service for HKTW.
  • Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
  • Build new Account management team and SOP from scratch.
  • Participate in product road map discussions based on market insight and develop the go-to-market strategies.

Achievement

  • Sales YoY growth +224%.
  • Customers YoY grew +192%.
  • 15% above Incremental revenue from new Ad-tech product.
  • Successfully launch new Mar-tech products into market.
  • Recognized as BEST Appier’s Employee.

Senior Business Development / Senior Programmatic Optimizer  •  Ad Partner

七月 2014 - 六月 2015

Role & Responsibility

  • Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
  • Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.

Achievement

  • Open new business with great agencies, such as Carat, WPP, United Media Group
  • Enhance 9X budget investment in existing client.

Senior Media Planner  •  OMD Taiwan

七月 2012 - 七月 2014

Role & Responsibility

  • In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
  • Introduce new scientific & data-driven measurement approach for branding client.
  • Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO

Achievement

  • Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
  • Watsons EC site Launch & best ROI record creator (ROAS around 6).

Contractor  •  Working Holiday in Australia

二月 2011 - 三月 2012

gap year in Australia.

Senior Account Executive  •  奧美互動行銷 OgilvyOne

九月 2010 - 十二月 2010

Role & Responsibility

  • Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
  • Execute digital marketing campaigns.

Senior Account Executive  •  Penetration Internet Agency 穿透力創意行銷 

八月 2009 - 九月 2010

Role & Responsibility

  • Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
  • Execute digital marketing campaigns.

Account Executive  •  久騰數位行銷有限公司

七月 2008 - 八月 2009

Role & Responsibility

  • New client pitching. Achievement: JP Morgan, Yungshin Pharm
  • Conduct digital campaign in existing clients: TCB Bank, FTV

學歷

2000 - 2004

輔仁大學

社會工作,影像傳播

資格認證


Dale Carnegie Course Certification of Achievement

卡內基訓練

發照日期 七月 2017 · 永久有效

Google Analytic

Google

發照日期 五月 2016 · 永久有效

技能

Skills


  • Growth Marketing & Data-driven marketing
  • Familiar with AdTech and MarTech tool
  • Seasoned in eCommerce and DTC business
  • Cross broader eCommerce & International marketing
Resume
Profile

Russell Chang

Job Title

  Taipei City, Taiwan

  • 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
  • With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
  • Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
  • 8+ years in managerial role.
  • With entrepreneurship, good team player, willing to share.

 

工作經歷

Assistant Manager - Direct Marketing of North Asia ( TW & HK )  •  Brands Suntory Taiwan

六月 2019 - Present

DTC Business (brand owned eCommerce site) 2019 – 2022H1

Role & Responsibility

  • Responsible for digital marketing and CRM to drive sales growth.
  • Look after OMO customer journey to ensure good customer experience.
  • Lead a team of 1 talent and manage advertising agencies to reach sales target.
  • Manage A&P, Price control and stock inventory to delivery good profit result.
  • New business model transformation: Cross Broader eCommerce (from zero to 1)

Achievement

  • Sales YoY growth +110%.
  • New customer: number of customers increased +37%
  • CRM: Customer Lifetime value increased +12%
  • Consecutive nominated as Best Employee

 

B2B2C Business (3rd party e-shopping site): 2022H2 - Now

Role & Responsibility

  • Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
  • Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
  • Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.

Achievement

  • Sales YoY growth +18%.
  • Open new e-shopping site channel: Momoshop in 2023.

Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager  •  Appier (沛星互動科技股份有限公司)

七月 2015 - 五月 2019
Role & Responsibility

  • Lead a team of 6 talents to reach business growth through solution service for HKTW.
  • Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
  • Build new Account management team and SOP from scratch.
  • Participate in product road map discussions based on market insight and develop the go-to-market strategies.

Achievement

  • Sales YoY growth +224%.
  • Customers YoY grew +192%.
  • 15% above Incremental revenue from new Ad-tech product.
  • Successfully launch new Mar-tech products into market.
  • Recognized as BEST Appier’s Employee.

Senior Business Development / Senior Programmatic Optimizer  •  Ad Partner

七月 2014 - 六月 2015

Role & Responsibility

  • Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
  • Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.

Achievement

  • Open new business with great agencies, such as Carat, WPP, United Media Group
  • Enhance 9X budget investment in existing client.

Senior Media Planner  •  OMD Taiwan

七月 2012 - 七月 2014

Role & Responsibility

  • In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
  • Introduce new scientific & data-driven measurement approach for branding client.
  • Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO

Achievement

  • Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
  • Watsons EC site Launch & best ROI record creator (ROAS around 6).

Contractor  •  Working Holiday in Australia

二月 2011 - 三月 2012

gap year in Australia.

Senior Account Executive  •  奧美互動行銷 OgilvyOne

九月 2010 - 十二月 2010

Role & Responsibility

  • Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
  • Execute digital marketing campaigns.

Senior Account Executive  •  Penetration Internet Agency 穿透力創意行銷 

八月 2009 - 九月 2010

Role & Responsibility

  • Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
  • Execute digital marketing campaigns.

Account Executive  •  久騰數位行銷有限公司

七月 2008 - 八月 2009

Role & Responsibility

  • New client pitching. Achievement: JP Morgan, Yungshin Pharm
  • Conduct digital campaign in existing clients: TCB Bank, FTV

學歷

2000 - 2004

輔仁大學

社會工作,影像傳播

資格認證


Dale Carnegie Course Certification of Achievement

卡內基訓練

發照日期 七月 2017 · 永久有效

Google Analytic

Google

發照日期 五月 2016 · 永久有效

技能

Skills


  • Growth Marketing & Data-driven marketing
  • Familiar with AdTech and MarTech tool
  • Seasoned in eCommerce and DTC business
  • Cross broader eCommerce & International marketing