London, UK
Creative strategist with over 20 years experience connecting brands to consumers through culture.
A strategic commercial leader, lateral thinker and tenacious
problem solver with a keen eye for authentic story telling.
Experienced in PR, TV, editorial, digital media, content production and distribution
May 2018 - Present
Directing all aspects of client engagement and business development across multi-territory advertising campaigns.
Established a creative network to produce original ideas that deliver a measured return on investment for clients, are credible for talent and reward fan engagement.
Example clients: Adidas. Wray & Nephew. Campari. Red Bull. We Transfer. Air BNB.
February 2014 - May 2018
As part of the Leadership Team of Red Bull UK, I was responsible for leading Red Bull's media network business in the Uk including content creation, distribution, amplification & monetisation across owned & managed platforms.
January 2010 - December 2012
Leading all key strategic planning relationships with advertising agencies and clients direct.
January 2006 - December 2009
1997 - 2000
London, UK
Creative strategist with over 20 years experience connecting brands to consumers through culture.
A strategic commercial leader, lateral thinker and tenacious
problem solver with a keen eye for authentic story telling.
Experienced in PR, TV, editorial, digital media, content production and distribution
May 2018 - Present
Directing all aspects of client engagement and business development across multi-territory advertising campaigns.
Established a creative network to produce original ideas that deliver a measured return on investment for clients, are credible for talent and reward fan engagement.
Example clients: Adidas. Wray & Nephew. Campari. Red Bull. We Transfer. Air BNB.
February 2014 - May 2018
As part of the Leadership Team of Red Bull UK, I was responsible for leading Red Bull's media network business in the Uk including content creation, distribution, amplification & monetisation across owned & managed platforms.
January 2010 - December 2012
Leading all key strategic planning relationships with advertising agencies and clients direct.
January 2006 - December 2009
1997 - 2000