Apr 2022 - Sep 2022

資深數位廣告顧問AM  @維肯媒體股份有限公司

▍多媒體廣告操作 Facebook/Google/LINE/Yahoo/網紅/論壇

- 廣告成效數據追蹤優化、運用分析工具similar web、社群經營企劃發想，結合網紅/論壇行銷，提供多方渠道佈局與建議方案
- 服務知名金融產業客戶，提升開戶及產品銷售量20%、服務酒類產業客戶，增加LINE官方帳號好友數40%

▍Facebook/Google/LINE/Yahoo/KOL multi-channel

- Managed client relationships for multiple accounts and reported for client account updates, recommendations and results
- Served a well-known financial industry client, increasing account opening and product sales by 20%
- Served a well-known wine industry client, increasing the number of friends on the LINE official account by 40%

Dec 2019 - Mar 2022

資深數位廣告顧問AM  @生洋網路股份有限公司

▍多媒體廣告操作 Facebook/Google/LINE/Yahoo

- 廣告成效數據追蹤優化，運用分析工具Google analytics、Looker Studio，提供多媒體渠道佈局與建議方案
- 服務近百家不同產業客戶，包含美妝保養、冷凍食品、生鮮雜貨、母嬰用品、潮流服務等，維持穩定合作關係並掌握市場趨勢
- 單月廣告預算破百萬操作經驗，於2020與2021年度協助新興美妝品牌年營收突破200%以上成長

▍Facebook/Google/LINE/Yahoo multi-channel

- Tracked and optimised ads data, analysed it on Google analytics & Looker Studio, to provide multimedia channel layout
- Managed a 2M NTD budget in 2020&2021, and contributed more than 200% increase in annual revenue for a cosmetics brand
- Served nearly 100 clients in different industries, such as cosmetics, frozen food, fresh groceries, maternal and child products,etc

Jul 2019 - Nov 2019

行銷專員  @Viral Access

▍網紅行銷專案執行

- 運用藝人與網紅行銷，達成多渠道溝通聲量操作
- 成功協助知名音樂串流平台免費用戶升級成付費用戶，轉換率達品牌預期200%以上
- 每季參加相關產業研討交流活動，並規劃展間活動與攤位佈置

▍Influencer marketing projects

- Developed and executed influencer marketing strategies and creative campaigns across different channels
- Supported global audio streaming brand to convert thousands of free users to premium and expand footprint in Asia
- Attended industrial events for networking and business purposes