February 2023 - Present

視覺設計師主任 Visual Design Director | 艾普特媒體有限公司

– 平面視覺設計/創意 (平面製作物，如：名片、賀卡..等)
– 數位視覺設計/創意 (H5製作、Banner廣告、EDM、FB粉絲團素材、官網維護..等）
– 影像運用＆剪輯

Led the visual design and production of all digital assets. Collaborated with cross-functional teams such as marketing, product, and development to ensure designs aligned with the company's overall goals and brand identity. Created mockups and prototypes to help clients visualize the design and provide feedback. Maintained the company's brand consistency across all digital channels.

September 2021 - December 2022

數位設計師 Digital Designer | Fenty Beauty

– 協助品牌建立定位，設計創作需求的行銷素材。發表創意策略計畫、討論以及發想。
– 負責數位營銷活動點子和藝術指導。營銷活動例如：新產品介紹、產品促銷、特殊節日。
– 設計所有數位類行銷內容。例如：電子郵件、橫幅廣告、Instagram 和 Facebook 動靜態廣告。
– 負責發表呈現營銷活動設計方案，討論和更改計劃和美術方向。

Developed diverse marketing content while complying with brand guidelines. Improved brand awareness and
sales by designing marketing emails, website banners, static and animated paid social ads, motion graphics,
and digital banners (HTML5, dynamic, and affiliate). Presented creative projects to stakeholders, articulated
design rationale, and considered and implemented constructive feedback.

April 2021 - September 2021

數位設計師 (績效營銷) Performance Digital Designer | Good American

– 幫助創意團隊與跨部門合作。改進溝通協調能力，確保創意策略一致。
– 負責設計所有社群媒體廣告。包括 Instagram, Facebook, Snapchat, YouTube 動態影片和靜態圖片。促進點擊率和覆蓋率。
– 重新設計舊網站，提出和設計新網站。
– 設計多樣形式的社群媒體廣告，增加網頁拜訪次數。

Redesigned the brand's website and created numerous ad variants for testing weekly. Aligned creative ideas
and bridged communications through collaboration with cross-functional teams.

January 2019 - April 2021

數位設計師 Junior Digital Designer | Benefit Cosmetics

– 和創意總監合作，重塑公司形象。設計新的形象素材。包括字體，插畫，顏色，動畫和代言人拍攝。
– 負責全球數位行銷活動企劃點子和美術設計想法。和其他設計師還有文案一起合作。
– 美術兼導產品相關素材拍攝作業、社群內容經營和修圖。協助審核與過稿。
– 設計電子郵件、橫幅廣告、產品插畫、動畫設計 GIF 、以及網站素材內容。

Executed global digital marketing campaigns from conceptualization to execution through collaboration with
designers and copywriters. Supervised art direction and led in-house photoshoots for social channels.
Assisted design lead in asset production tasks and addressed stakeholders’ feedback from project reviews.

October 2018 - January 2019

網頁設計師 Associate Web Designer | GAP Inc.

– 負責設計製作：活動網站、創意廣告/導購型橫條。
– 設計多樣化的產品促銷電子郵件。

Designed email campaigns and display banner ads for promoting the company’s products. Ensued proficient
marketing campaigns by embracing marketing briefs and addressing creative requests.