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15 年以上
Taipei, Taiwan
Avatar of 陳奕妤.
Avatar of 陳奕妤.
曾任
Senior Data Analyst @趨勢科技
2022 ~ 现在
Data Scientist, Data Analyst, Machine Learning Engineer
一個月內
and 6% conversion rate, find out the important features to help business stakeholders give the proper campaign to different customers. Integrate user's transaction data, online behavior data, interest tags to auto labeling MMA customers by using statistical methods and machine learning methods. Developing automation regular reports, maintaining SQL store procedures, Tableau dashboards and Power BI dashboards. Cooperated with cross-functional team (Product, Marketing, Platform, PM, IT, Sales) to provide timely and accuracy business insight analysis. Developing automated web crawler on MMA website to collect ETF, fund, bond information. Skill : Microsoft SQL Server · Microsoft Power
python
R
SQL
待业中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
輔仁大學 Fu Jen Catholic University
統計資訊學系

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职场能力评价定义

专业技能
该领域中具备哪些专业能力(例如熟悉 SEO 操作,且会使用相关工具)。
问题解决能力
能洞察、分析问题,并拟定方案有效解决问题。
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遇到突发事件能冷静应对,并随时调整专案、客户、技术的相对优先序。
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有效传达个人想法,且愿意倾听他人意见并给予反馈。
时间管理能力
了解工作项目的优先顺序,有效运用时间,准时完成工作内容。
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半年內
Data Scientist, Data Engineer
Logo of 中國信託商業銀行股份有限公司.
中國信託商業銀行股份有限公司
2021 ~ 现在
台灣台北市
专业背景
目前状态
就职中
求职阶段
目前会考虑了解新的机会
专业
数据科学家, 机器学习工程师
产业
银行, 人工智能 / 机器学习, 广告技术 / 行销技术
工作年资
4 到 6 年
管理经历
技能
Python
R
MSSQL
Scala
Linux
PyTorch
Tensorflow (Keras)
AWS
GCP
Spark
Tensorflow
pyspark
语言能力
English
进阶
求职偏好
希望获得的职位
AI工程師、機器學習工程師、深度學習工程師、資料科學家、Machine Learning Engineer、Deep Learning Engineer、Data Scientist
预期工作模式
全职
期望的工作地点
台灣台北, 台灣新北市
远端工作意愿
对远端工作有兴趣
接案服务
是,我利用业余时间接案
学历
学校
政治大學
主修科系
統計
列印
E3uoaqcxyy6dppaet0kg

許立農 | Hsu, Li-Nung


Data Scientist、Data Engineer
Taipei
[email protected]

Education

National Chenchi University, MS, Statistics, 2015 – 2017

  • GPA : 3.84 / 4.0
  • Master Thesis: Entropy Based Feature Selection, Professor Pei-Ting, Chou
    • Objective: Build a similarity matrix based on Mutual Entropy under Hierarchical Clustering. Afterwards, select clustered features as the final selection.
    • Compare the model with other feature selection methods like RF, Lasso, F-score.

Igtt7bfqhad2uml5y0ki

National Chen-Kung University, BS, Mathematics, 2011 – 2015


Kxc0f0caus5l9rwo4qji

Skills


Programing

  • Python
  • Scala
  • R
  • MSSQL


Data-related Tools

  • Tensorflow (Keras)
  • PyTorch
  • Spark
  • Docker
  • Scikit-Learn
  • Pandas


Cloud Platform

  • AWS
  • GCP


Language

  • English: TOEFL 98 / 120

Work Experience

CTBC Bank, Model Development Department, Data Scientist

2021.12 – present

  • About the department:
    • Responsible for developing models related to bank recommendations and risks, including projects such as coupon recommendations, account opening marketing lists, and fraud detection.
  • Job responsibilities:
    • Throughout the entire project lifecycle, my primary responsibilities included model design, model training, end-to-end process development, feature design, performance tracking, and method research.
Lqnpwfiwbu3f99i6zod4

Fraud Alert Project

  • Objective:
    • Predicting potential fraudulent accounts based on transaction data, restricting transactions in advance to prevent harm.
  • Responsibilities/Achievements:
    • Development and deployment of credit card and financial features.
    • Managing the data flow process from receiving variables to model predictions, identifying risk factors, and updating alert lists.
    • Implemented Autoencoder + contrastive learning to achieve a 1.81% improvement in model effectiveness.

Coupon Recommendation

  • Objective:
    • Personalized coupon recommendations for mobile banking users to increase click-through rates and redemption rates.
  • Responsibilities/Achievements:
    • Utilized multi-task learning to simultaneously predict click-through behavior and coupon redemptions, resulting in a 14% increase in click-through rate and a 74% increase in redemption rate.
    • Created performance tracking reports to monitor online model performance and provide insights to Business Units.

Financial Product Recommendations

  • Objective:
    • Tailored financial product recommendations for mobile banking users to enhance click-through rates without compromising conversion rates.
  • Responsibilities/Achievements:
    • Applied multi-task learning to jointly learn click-through and conversion behaviors, fine-tuned model architecture, achieving a 90% outperformance against competitor models in online testing.

Marketing List for Digital Savings Accounts

  • Objective:
    • Optimized conversion rates for marketing lists related to digital savings accounts
  • Responsibilities/Achievements:
    • successfully raising conversion rates from 0.23% to 1.16%

Work Experience

CLICKFORCE, Data Engineer Supervisor, 2020.1 – 2021.11

  • About the company:
    • As a top domestic digital advertisement company, CLICKFORCE cooperates with over 900 web media and over 400 mobile media to build a huge advertising environment. CLICKFORCE considers data-driven solution as the core concept of the company, and dedicates to help advertisers to achieve their commercial goals.
    • At 2020, CLICKFORCE won 2 awards at Agency & Advertiser of the Year.
    • Successfully acquire the exclusive advertising agency qualification for Tokyo 2020 Olympics in Taiwan.
  • Job responsibilities:
    • Optimize ad performance from all aspects, including the system, target audience tags, etc.
    • Do researches for new ML model (recommender model, NLP model) or architecture which is suitable for our system.
    • Develop data-related products or projects.
    • Analyze data to help improve our system or inspect whether the demands from business side is doable.
Lqnpwfiwbu3f99i6zod4

Real-time AD Recommender System

  • Objective:
    • Building a real-time ad recommender system to upgrade our ad server and get better performance.
  • Responsibilities:
    • Figure out what kind of recommender system components that is suitable for our ad system.
    • Build a tower-like and feature-cross model refer to other famous recommender system model.
    • Responsible for system engineering, which includes data preprocessing, embedding generates, memory cache, cold start, model API, etc.

Interest Tags

  • Objective:
    • Build interest tags for ads to help ad optimizers choose their target audience.
  • Responsibilities:
    • Create the features from what articles they saw, what website they viewed, and what ads they interacted.
    • Deal with 20 million rows data and 120 million inference samples.
    • Build ML model to predict each user's behavior on certain ads.
    • Using Spark through AWS EMR to accelerate the speed of producing tags.
  • Achievements:
    • Raise CTR performance up to 200-300% of the original tags depends on different tags, and gain more impression while maintain better performance.
    • After accomplishing this project, we terminated the cost on purchasing interest tags from other company, and successfully turned the original cost into revenue by providing profitable data.

First Party Cookie Mapping

  • Objective:
    • Deal with the Google 3rd party Cookie issue, figure out a method to map numerous 1st party Cookies to a user.
  • Responsibility:
    • Transform this problem into a ML mission. Design the label of the data, figure out what feature we can get or produce and whether the feature is useful for the goal.
    • Apply XGboost on this mission.
    • Build a small test to prove this method works.
  • Achievement:
    • 70% of precision.
    • One of the solution of our company while the cancelation of 3rd party Cookie happen.

Invoice Data Application

  • Objective:
    • Develop invoice data application.
  • Responsibility:
    • Responsible for fine-tuning BERT to predict category for each product.
    • Produce invoice data report to brands or business unit. It demonstrates the sales volume across different channel, what kind of products are frequently bought together, and also shows comparison of target brand to the other brands.
  • Achievements:
    • Produce an invoice data report product.
    • Produce invoice tags for ad system.

Other Experience

E.Sun AI 2020 Summer Competition, 2020.7 – 2020.8

  • Objective:
    • Extract names of money laundering suspects from an article.
  • Responsibilities:
    • Crawl the articles from different media, and parse them by using Selenium, Requests, and Beautiful Soup.
    • Construct 2-step model: First, identify whether the article is related to money laundering. Second, extract the suspects' names.
    • Build model serving API by Tensorflow Serving.
    • Build REST API for preprocessing request data and return the prediction.
  • Achievement:
    • 23rd place among 409 teams.

Youtube Data-Driven Marketing System, Institute for Information Industry, 2019.8 – 2019.11

  • Objectives:
    • Use the title and the description of videos to automatically classify videos.
    • Use the title and the description of videos to identify whether a video is sponsored.
    • Give suggestions for Youtubers or companies who desire to sponsor in a video based on data analysis.
  •  Responsibilities:
    • Apply Google API and write Python functions to get structured raw data.
    • Train word vectors using Gensim based on Wiki's open data. 
    • Use the frequency of each sentence as a criteria to eliminate useless words.
    • Tune LSTM, Conv1D, BERT on the NLP mission.
    • Use EDA methods to see the insights of the data under different classes and different sponsored status.
  • Achievement:
    • 71% accuracy in classifying video’s type.
    • 89% accuracy in detecting sponsored content.

E.Sun Real Estate Price Prediction Competition, 2019.7 – 2019.8

  • Objective:
    • Use the real estate training data to build a model and predict the real estate price within 10% residual.
  • Responsibilities:
    • Apply XGBoost, LGBM and other ML models to train the model.
    • Collect the outputs as new features from each ML model and add them into the original data set to enhance the performance of the final model.
  • Achievement:
    • 150th place out of 1200 teams.


KKTV Data Game,2017.5 – 2017.6

  • Objective:
    • Predict the next video a user watch in the next time interval.
  • Responsibilities:
    • Extract different features from raw data, such as the latest video, the video which got the longest viewing time, the video which got the largest number of viewing.
    • Use the user viewing data to construct a similarity matrix of each video as additional features.
  • Achievement:
    • 10th place out of 50 teams.


MRT Open Data Competition, 2017.4 – 2017.5

  • Objective:
    • Study the changes of passenger volume of MRT by surrounding geometric data.
  • Responsibilities:
    • Apply bisection method to build the edges between MRT stations.
    • Combine other geometric data based on these borders.
    • Use Lasso feature selection method to explore the importance of each feature.
    • Add noises into features to check the features are not randomly selected.
  • Achievement:
    • Certificate of Honorable Mention.


简历
个人档案
E3uoaqcxyy6dppaet0kg

許立農 | Hsu, Li-Nung


Data Scientist、Data Engineer
Taipei
[email protected]

Education

National Chenchi University, MS, Statistics, 2015 – 2017

  • GPA : 3.84 / 4.0
  • Master Thesis: Entropy Based Feature Selection, Professor Pei-Ting, Chou
    • Objective: Build a similarity matrix based on Mutual Entropy under Hierarchical Clustering. Afterwards, select clustered features as the final selection.
    • Compare the model with other feature selection methods like RF, Lasso, F-score.

Igtt7bfqhad2uml5y0ki

National Chen-Kung University, BS, Mathematics, 2011 – 2015


Kxc0f0caus5l9rwo4qji

Skills


Programing

  • Python
  • Scala
  • R
  • MSSQL


Data-related Tools

  • Tensorflow (Keras)
  • PyTorch
  • Spark
  • Docker
  • Scikit-Learn
  • Pandas


Cloud Platform

  • AWS
  • GCP


Language

  • English: TOEFL 98 / 120

Work Experience

CTBC Bank, Model Development Department, Data Scientist

2021.12 – present

  • About the department:
    • Responsible for developing models related to bank recommendations and risks, including projects such as coupon recommendations, account opening marketing lists, and fraud detection.
  • Job responsibilities:
    • Throughout the entire project lifecycle, my primary responsibilities included model design, model training, end-to-end process development, feature design, performance tracking, and method research.
Lqnpwfiwbu3f99i6zod4

Fraud Alert Project

  • Objective:
    • Predicting potential fraudulent accounts based on transaction data, restricting transactions in advance to prevent harm.
  • Responsibilities/Achievements:
    • Development and deployment of credit card and financial features.
    • Managing the data flow process from receiving variables to model predictions, identifying risk factors, and updating alert lists.
    • Implemented Autoencoder + contrastive learning to achieve a 1.81% improvement in model effectiveness.

Coupon Recommendation

  • Objective:
    • Personalized coupon recommendations for mobile banking users to increase click-through rates and redemption rates.
  • Responsibilities/Achievements:
    • Utilized multi-task learning to simultaneously predict click-through behavior and coupon redemptions, resulting in a 14% increase in click-through rate and a 74% increase in redemption rate.
    • Created performance tracking reports to monitor online model performance and provide insights to Business Units.

Financial Product Recommendations

  • Objective:
    • Tailored financial product recommendations for mobile banking users to enhance click-through rates without compromising conversion rates.
  • Responsibilities/Achievements:
    • Applied multi-task learning to jointly learn click-through and conversion behaviors, fine-tuned model architecture, achieving a 90% outperformance against competitor models in online testing.

Marketing List for Digital Savings Accounts

  • Objective:
    • Optimized conversion rates for marketing lists related to digital savings accounts
  • Responsibilities/Achievements:
    • successfully raising conversion rates from 0.23% to 1.16%

Work Experience

CLICKFORCE, Data Engineer Supervisor, 2020.1 – 2021.11

  • About the company:
    • As a top domestic digital advertisement company, CLICKFORCE cooperates with over 900 web media and over 400 mobile media to build a huge advertising environment. CLICKFORCE considers data-driven solution as the core concept of the company, and dedicates to help advertisers to achieve their commercial goals.
    • At 2020, CLICKFORCE won 2 awards at Agency & Advertiser of the Year.
    • Successfully acquire the exclusive advertising agency qualification for Tokyo 2020 Olympics in Taiwan.
  • Job responsibilities:
    • Optimize ad performance from all aspects, including the system, target audience tags, etc.
    • Do researches for new ML model (recommender model, NLP model) or architecture which is suitable for our system.
    • Develop data-related products or projects.
    • Analyze data to help improve our system or inspect whether the demands from business side is doable.
Lqnpwfiwbu3f99i6zod4

Real-time AD Recommender System

  • Objective:
    • Building a real-time ad recommender system to upgrade our ad server and get better performance.
  • Responsibilities:
    • Figure out what kind of recommender system components that is suitable for our ad system.
    • Build a tower-like and feature-cross model refer to other famous recommender system model.
    • Responsible for system engineering, which includes data preprocessing, embedding generates, memory cache, cold start, model API, etc.

Interest Tags

  • Objective:
    • Build interest tags for ads to help ad optimizers choose their target audience.
  • Responsibilities:
    • Create the features from what articles they saw, what website they viewed, and what ads they interacted.
    • Deal with 20 million rows data and 120 million inference samples.
    • Build ML model to predict each user's behavior on certain ads.
    • Using Spark through AWS EMR to accelerate the speed of producing tags.
  • Achievements:
    • Raise CTR performance up to 200-300% of the original tags depends on different tags, and gain more impression while maintain better performance.
    • After accomplishing this project, we terminated the cost on purchasing interest tags from other company, and successfully turned the original cost into revenue by providing profitable data.

First Party Cookie Mapping

  • Objective:
    • Deal with the Google 3rd party Cookie issue, figure out a method to map numerous 1st party Cookies to a user.
  • Responsibility:
    • Transform this problem into a ML mission. Design the label of the data, figure out what feature we can get or produce and whether the feature is useful for the goal.
    • Apply XGboost on this mission.
    • Build a small test to prove this method works.
  • Achievement:
    • 70% of precision.
    • One of the solution of our company while the cancelation of 3rd party Cookie happen.

Invoice Data Application

  • Objective:
    • Develop invoice data application.
  • Responsibility:
    • Responsible for fine-tuning BERT to predict category for each product.
    • Produce invoice data report to brands or business unit. It demonstrates the sales volume across different channel, what kind of products are frequently bought together, and also shows comparison of target brand to the other brands.
  • Achievements:
    • Produce an invoice data report product.
    • Produce invoice tags for ad system.

Other Experience

E.Sun AI 2020 Summer Competition, 2020.7 – 2020.8

  • Objective:
    • Extract names of money laundering suspects from an article.
  • Responsibilities:
    • Crawl the articles from different media, and parse them by using Selenium, Requests, and Beautiful Soup.
    • Construct 2-step model: First, identify whether the article is related to money laundering. Second, extract the suspects' names.
    • Build model serving API by Tensorflow Serving.
    • Build REST API for preprocessing request data and return the prediction.
  • Achievement:
    • 23rd place among 409 teams.

Youtube Data-Driven Marketing System, Institute for Information Industry, 2019.8 – 2019.11

  • Objectives:
    • Use the title and the description of videos to automatically classify videos.
    • Use the title and the description of videos to identify whether a video is sponsored.
    • Give suggestions for Youtubers or companies who desire to sponsor in a video based on data analysis.
  •  Responsibilities:
    • Apply Google API and write Python functions to get structured raw data.
    • Train word vectors using Gensim based on Wiki's open data. 
    • Use the frequency of each sentence as a criteria to eliminate useless words.
    • Tune LSTM, Conv1D, BERT on the NLP mission.
    • Use EDA methods to see the insights of the data under different classes and different sponsored status.
  • Achievement:
    • 71% accuracy in classifying video’s type.
    • 89% accuracy in detecting sponsored content.

E.Sun Real Estate Price Prediction Competition, 2019.7 – 2019.8

  • Objective:
    • Use the real estate training data to build a model and predict the real estate price within 10% residual.
  • Responsibilities:
    • Apply XGBoost, LGBM and other ML models to train the model.
    • Collect the outputs as new features from each ML model and add them into the original data set to enhance the performance of the final model.
  • Achievement:
    • 150th place out of 1200 teams.


KKTV Data Game,2017.5 – 2017.6

  • Objective:
    • Predict the next video a user watch in the next time interval.
  • Responsibilities:
    • Extract different features from raw data, such as the latest video, the video which got the longest viewing time, the video which got the largest number of viewing.
    • Use the user viewing data to construct a similarity matrix of each video as additional features.
  • Achievement:
    • 10th place out of 50 teams.


MRT Open Data Competition, 2017.4 – 2017.5

  • Objective:
    • Study the changes of passenger volume of MRT by surrounding geometric data.
  • Responsibilities:
    • Apply bisection method to build the edges between MRT stations.
    • Combine other geometric data based on these borders.
    • Use Lasso feature selection method to explore the importance of each feature.
    • Add noises into features to check the features are not randomly selected.
  • Achievement:
    • Certificate of Honorable Mention.