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Definition of Reputation Credits
Tina Tseng
社群內容經營者，視數字的増長為工作上成就 ，對新事物充滿好奇，對專案內容要求嚴謹，持續學習新知，以達到更好工作表現，喜歡旅遊，關心國際議題。
東吳大學 英國語文學系
社群行銷
Taipei，TW
[email protected]
經歷
凱兒生技，2021 年 3 月 -
時刻旅行，2018 年 4 月 - 2020 年 10 月
社群運營、異業合作、聯名行銷
Digital Marketing Specialist
Facebook Fanpage, Instagram, Line@, Facebook groups operation, O2O campaign, Project Planning and executed.
Social Media
Jun. 2019 - Jun. 2019 Taiwan Bingo.
May.2019 - Aug. 2019 Project - Sea You Again.
Oct. 2018 - Oct. 2019 Facebook Group Members Growth up to 12,000.
Mar. 2018 - Aug. 2019 Instagram Fans Growth from 1,500 to 43,000.
Sep. 2019 - Mar. 2020 VR Growth Market Research
May 2020 - Oct. 2020 TripMomentVR store O2O Marketing.
教務長
Foreign Employees Management, Clients Development, Classes Supervising, Projects Management, Foreign Consultants Recruiting, Syllabus Planning, Clients Service, Business English Teaching, Website Revising, Broadcast Recording.
年度平均課堂滿意度：86%
學生轉介率：13.1%
企業內訓專案規劃
Jan. 2018 - 安富利 Avnet
Sep. 2017 - 利眾公關 One For All Public Relations Consultants
Aug. 2017 - My Taiwan Tour
Jun. 2017 - funNow
Mar. 2017 - Beyond Fitness
ALPHA Camp，2016 年 7 月 - 2016 年 10 月
數位行銷學生
Projects Running, Digital Marketing Tools Applied, Clients Development.
- Final project - Outfit Hunt
A platform where users can upload pictures of their seldom-worn clothing to the Outfit Hunt website to get better style ideas. Target for teenagers range 18-24 years old.
Status of the project
1. Facebook advertising - CTR 2.78%, CPC NT$7
2. UTM、Facebook Ads Manager、Google Analytics - TA precision, name lists had increased 204% in
two weeks, CPA had decreased from NT$125 to NT$20
3. Application of Hotjar and Mouseflow Analytics - Observed how users browsed the web, and optimized
it. Conversion rates were increased by 6 times in two weeks.
- Final project - AdCharity
A platform where users can donate money by watching videos.
Status of the project
1. Landing page building - Conversion rate rose from 4% to 29.1%
2. Facebook advertising and analyzing - Customers precision. CPC reduced by half, and CTR
increased by three times.
3. Facebook Page Operating - CPC$0.09, CTR 31.3%
4. Clients Developing - Visited 6 charities in 2 months, and cooperated with 4 of them
- Mini Project - 鮮乳坊 Marketing Plan for Nangang store
Making a project for 鮮乳坊, a start up
Status of the project
1. Activity programming - applied gamification to the sales campaign to keep retention
2. Google Adwords copywriting - used Google Trends to compare different adwords for copyright
康萊爾雙語中學，2015 年 1 月 - 2016 年 7 月
英語班導師
Class Teaching, Class Management, Courses Designed and Planned, School Activities Present.
1. English teaching - Combined games with courses. Students without any English background would
be able to speak daily English with foreign teachers after a year.
2. Problems solving - Communicated with parents and satisfied their demands. I was highly valued by both the school and the parents.
3. School activities Executing - Planned the performances according to students’ abilities
VYA希臘國際志工，2013 年 7 月 - 2013 年 8 月
Summer Camp with local children at the elementary school.
Assisted the local teacher with the summer camp, planned educational activities, and help children
to finish the activities with other foreign volunteers.
技能
Digital Marketing：
Advertising copywriting,
Facebook advertising and analyzing, Facebook
Page Operating, Google Adwords, Google Analytics, Mouseflow Analytics, Search Engine Marketing, Hotjar Analytics
Computer：HTML, CSS, Photoshop, Illustrator
Language：Mandarin, Taiwanese, English
Certificate：TOEIC: 800
母親節活動拍攝 feat.林葉亭
- 母親節禮盒開箱影片主持
- 產品與優惠活動介紹
- 產品示範 model
官網＆活動頁優化
- 官網主視覺優化
- Banner 設計
- 母親節活動頁規劃
- 活動專區設定
- 官網活動設定
Instagram 操作
- 品牌主視覺規劃
- 網紅分享置入
- 保養小教室規劃
會員再行銷
App推播、 Email EDM 行銷、簡訊發送
社群經營
- 時刻旅行粉絲專頁
- 時刻旅行Instagram
- 時刻旅行官方Line@
- 時刻旅行國內景點交流社團
- 時刻旅行國外景點交流社團
- 時刻旅行晚鳥優惠社團
時刻旅行社群操作
台灣賓果走透透，兩週增加 2.5 萬 IG 追蹤者，帶起一波社群賓果風潮。
udn 報導
三立新聞網報導
三立iNEWS（影片）
異業合作
與台新銀行合作，提供ATM優惠券，並與台新 Line@
合作，推播時刻旅行線下實體店面 Line 好友優惠券，成功轉換台新用
戶，帶進更多消費者。
網紅行銷
透過網紅邀請體驗，並推廣分享餐酒館品牌，導入線上 訂位系統，提升品牌聲量、帶進潛在消費者增加業績， 線上訪客 Instagram 預約比例提升至 25 %。
以熙國際企業內訓專案
ALPHA Camp Projects
英語教學直播
外國人無法理解的健身房怪現象
加拿大籍顧問說明西方健身方使用禮儀
外國人眼中的十大白癡英語
外國人無法理解的台灣常見錯誤英語
Tina Tseng
社群內容經營者，視數字的増長為工作上成就 ，對新事物充滿好奇，對專案內容要求嚴謹，持續學習新知，以達到更好工作表現，喜歡旅遊，關心國際議題。
東吳大學 英國語文學系
社群行銷
Taipei，TW
[email protected]
經歷
凱兒生技，2021 年 3 月 -
時刻旅行，2018 年 4 月 - 2020 年 10 月
社群運營、異業合作、聯名行銷
Digital Marketing Specialist
Facebook Fanpage, Instagram, Line@, Facebook groups operation, O2O campaign, Project Planning and executed.
Social Media
Jun. 2019 - Jun. 2019 Taiwan Bingo.
May.2019 - Aug. 2019 Project - Sea You Again.
Oct. 2018 - Oct. 2019 Facebook Group Members Growth up to 12,000.
Mar. 2018 - Aug. 2019 Instagram Fans Growth from 1,500 to 43,000.
Sep. 2019 - Mar. 2020 VR Growth Market Research
May 2020 - Oct. 2020 TripMomentVR store O2O Marketing.
教務長
Foreign Employees Management, Clients Development, Classes Supervising, Projects Management, Foreign Consultants Recruiting, Syllabus Planning, Clients Service, Business English Teaching, Website Revising, Broadcast Recording.
年度平均課堂滿意度：86%
學生轉介率：13.1%
企業內訓專案規劃
Jan. 2018 - 安富利 Avnet
Sep. 2017 - 利眾公關 One For All Public Relations Consultants
Aug. 2017 - My Taiwan Tour
Jun. 2017 - funNow
Mar. 2017 - Beyond Fitness
ALPHA Camp，2016 年 7 月 - 2016 年 10 月
數位行銷學生
Projects Running, Digital Marketing Tools Applied, Clients Development.
- Final project - Outfit Hunt
A platform where users can upload pictures of their seldom-worn clothing to the Outfit Hunt website to get better style ideas. Target for teenagers range 18-24 years old.
Status of the project
1. Facebook advertising - CTR 2.78%, CPC NT$7
2. UTM、Facebook Ads Manager、Google Analytics - TA precision, name lists had increased 204% in
two weeks, CPA had decreased from NT$125 to NT$20
3. Application of Hotjar and Mouseflow Analytics - Observed how users browsed the web, and optimized
it. Conversion rates were increased by 6 times in two weeks.
- Final project - AdCharity
A platform where users can donate money by watching videos.
Status of the project
1. Landing page building - Conversion rate rose from 4% to 29.1%
2. Facebook advertising and analyzing - Customers precision. CPC reduced by half, and CTR
increased by three times.
3. Facebook Page Operating - CPC$0.09, CTR 31.3%
4. Clients Developing - Visited 6 charities in 2 months, and cooperated with 4 of them
- Mini Project - 鮮乳坊 Marketing Plan for Nangang store
Making a project for 鮮乳坊, a start up
Status of the project
1. Activity programming - applied gamification to the sales campaign to keep retention
2. Google Adwords copywriting - used Google Trends to compare different adwords for copyright
康萊爾雙語中學，2015 年 1 月 - 2016 年 7 月
英語班導師
Class Teaching, Class Management, Courses Designed and Planned, School Activities Present.
1. English teaching - Combined games with courses. Students without any English background would
be able to speak daily English with foreign teachers after a year.
2. Problems solving - Communicated with parents and satisfied their demands. I was highly valued by both the school and the parents.
3. School activities Executing - Planned the performances according to students’ abilities
VYA希臘國際志工，2013 年 7 月 - 2013 年 8 月
Summer Camp with local children at the elementary school.
Assisted the local teacher with the summer camp, planned educational activities, and help children
to finish the activities with other foreign volunteers.
技能
Digital Marketing：
Advertising copywriting,
Facebook advertising and analyzing, Facebook
Page Operating, Google Adwords, Google Analytics, Mouseflow Analytics, Search Engine Marketing, Hotjar Analytics
Computer：HTML, CSS, Photoshop, Illustrator
Language：Mandarin, Taiwanese, English
Certificate：TOEIC: 800
母親節活動拍攝 feat.林葉亭
- 母親節禮盒開箱影片主持
- 產品與優惠活動介紹
- 產品示範 model
官網＆活動頁優化
- 官網主視覺優化
- Banner 設計
- 母親節活動頁規劃
- 活動專區設定
- 官網活動設定
Instagram 操作
- 品牌主視覺規劃
- 網紅分享置入
- 保養小教室規劃
會員再行銷
App推播、 Email EDM 行銷、簡訊發送
社群經營
- 時刻旅行粉絲專頁
- 時刻旅行Instagram
- 時刻旅行官方Line@
- 時刻旅行國內景點交流社團
- 時刻旅行國外景點交流社團
- 時刻旅行晚鳥優惠社團
時刻旅行社群操作
台灣賓果走透透，兩週增加 2.5 萬 IG 追蹤者，帶起一波社群賓果風潮。
udn 報導
三立新聞網報導
三立iNEWS（影片）
異業合作
與台新銀行合作，提供ATM優惠券，並與台新 Line@
合作，推播時刻旅行線下實體店面 Line 好友優惠券，成功轉換台新用
戶，帶進更多消費者。
網紅行銷
透過網紅邀請體驗，並推廣分享餐酒館品牌，導入線上 訂位系統，提升品牌聲量、帶進潛在消費者增加業績， 線上訪客 Instagram 預約比例提升至 25 %。
以熙國際企業內訓專案
ALPHA Camp Projects
英語教學直播
外國人無法理解的健身房怪現象
加拿大籍顧問說明西方健身方使用禮儀
外國人眼中的十大白癡英語
外國人無法理解的台灣常見錯誤英語