Experience 1，APAC Digital Marketing Software & Ecommerce Project Manager/ASUS

• Project Management:  Plan for worldwide ecommerce, website and CRM programs launch involved cross-function team coordination, schedule control, increasing site traffic and online APAC sale by 3-5%. 

 • Competitor Analysis: Identify local user’s demands and pain points and analyze competitors’ functions and UXUI designs, solving user’s problems and enhancing product competitiveness. 

 • System Management & Integration:  

-Integrate ecommerce and website, with business requirement identification, API integration, functional testing and UAT. All software projects are delivered on time with expected quality. 

 -Co-ordinate ecommerce, website, digital marketing products which including system management, local training and case sharing for worldwide digital marketing, with 10% increase in a usage rate per year. 

Experience 3，Ecommerce Intern／Akola Project

2017／09～2018／05 

E-commerce Site Management : Managed E-commerce site-Shopify and site content updates, and Executed online marketing campaigns such as SEM, SEO and data analysis to drive an online traffic and sale. 

Data Analysis 

-Utilized Google Analytic to analyze number of visitors, user behavior, search term and device to create effective marketing plans. 

-Analyzed Facebook and Instagram data such as the best to post, user interest and age to target right people.

 -Utilized Excel to analyze company’s sale data and evaluated the effectiveness of marketing campaigns, creating graph and charts, database manipulation to marketing managers, optimizing marketing strategies. 

SEM : Managed Google AdWords including keyword optimization and budget bidding based on conversion rate and click-through rate, increasing the click-through rate to 4%. 

SEO: Utilized SEMrush, Screaming Frog, Google Console Search and Keywords tools to analyze website and keywords, updated keywords on website HTML tag and optimized user experience, driving 20% of traffic to the website.

Experience 2，Digital Marketing Assistant /S-Squared Creative

 July 2018- September 2018

• Executed B2B & B2C projects while supporting clients’ activities for email and fundraising program including planning, creative development, email Production, and campaign tracking and reporting.

 • Email Campaign Management: Managed email campaigns on MailChimp and Constant Contact through content marketing, customer list segmentation, and analytic for strategical email marketing, generating 150 leads. 

• Social Media Marketing : 

-Created social contents and Developed content calendar for Facebook, Instagram, and Twitter, total followers increased by 60%. 

 -Managed social accounts via Sprout Social, monitoring and measurement of a platform to support social media marketing efforts including content marketing and website traffic. 

Experience 4，Advertising Specialist／Carrefour Head Office 

 2011／04～2014／05 

Project Management : Executed multiple direct mail campaigns by collecting promotional products and events, collaborating with sales and design teams, and prioritizing print production schedules to deliver successful branding and sales. 

Product Marketing : Understood product-related features, market price and consumer insights to develop product strategies, boosting monthly profits. 

Market Research: Conducted research projects, i.e. trend analysis, competitive analysis, and target market to identify potential customers, strengthening advertising and sale strategies. 

Content Marketing : Created season-related or hot topics contents through topic discovery and product news to increase purchase of products and customer brand loyalty.