Skilled data analyst with 5 years of experience in interpreting and analyzing data for driving business solutions. Energetic presenter and confident communicator with the ability to circulate information in a way that is clear, efficient, and beneficial for end users. Creative in finding solutions to problems and determining modifications for optimal use of organizational data.
March 2022 - Present
Pi Mobile Technology Inc.
(PCHome Pi Wallet App拍錢包)
Worked across marketing and product business units to build out the reporting infrastructure in Tableau from ground up.
Created interactive cohort analysis report in Tableau Server for the product team with filters and parameters that helped improve monthly retention by 16% for a specific target.
Constructed a real-time reporting infrastructure that standardized metrics across the company, saving 200 monthly hours of manual reporting.
Focused on customer retention by building customer segment models, and recommended particular segment attention that increased retention by 21%.
May 2016 - March 2022
Worked with multinational marketing teams (Japan, South Korea, HongKong and SEA) to understand business needs and translate those needs into actionable reports in Tableau, saving 16 hours of manual work each week.
Dedicated to Tableau seed team to help 50+ multinational marketing team members from 0 to comprehend data driven decision making culture that align with company goals and objectives.
Collaborated with different internal stakeholders to conduct data analysis, research and develop ideas for projects and campaigns.
Identified segments and build customer segmentation, create customer insights cross channel optimizations and strategic insight analysis.
Reviewed and updated marketing KPIs, working with leadership to meet the overall goal of a 5% increase in customer retention.
2011 - 2015
SQL Data Analysis Data Visualization Digital Marketing Content Marketing Marketing Strategy Tableau Google Data Studio Google Analytics Mixpanel Similarweb
English — 進階 Japanese — 中階
Skilled data analyst with 5 years of experience in interpreting and analyzing data for driving business solutions. Energetic presenter and confident communicator with the ability to circulate information in a way that is clear, efficient, and beneficial for end users. Creative in finding solutions to problems and determining modifications for optimal use of organizational data.
March 2022 - Present
Pi Mobile Technology Inc.
(PCHome Pi Wallet App拍錢包)
Worked across marketing and product business units to build out the reporting infrastructure in Tableau from ground up.
Created interactive cohort analysis report in Tableau Server for the product team with filters and parameters that helped improve monthly retention by 16% for a specific target.
Constructed a real-time reporting infrastructure that standardized metrics across the company, saving 200 monthly hours of manual reporting.
Focused on customer retention by building customer segment models, and recommended particular segment attention that increased retention by 21%.
May 2016 - March 2022
Worked with multinational marketing teams (Japan, South Korea, HongKong and SEA) to understand business needs and translate those needs into actionable reports in Tableau, saving 16 hours of manual work each week.
Dedicated to Tableau seed team to help 50+ multinational marketing team members from 0 to comprehend data driven decision making culture that align with company goals and objectives.
Collaborated with different internal stakeholders to conduct data analysis, research and develop ideas for projects and campaigns.
Identified segments and build customer segmentation, create customer insights cross channel optimizations and strategic insight analysis.
Reviewed and updated marketing KPIs, working with leadership to meet the overall goal of a 5% increase in customer retention.
2011 - 2015
SQL Data Analysis Data Visualization Digital Marketing Content Marketing Marketing Strategy Tableau Google Data Studio Google Analytics Mixpanel Similarweb
English — 進階 Japanese — 中階