Taipei City, Taiwan
Yvonne is a dynamic, self-motivated professional with a passion for the tech industries, complemented by an outgoing personality and years of extensive marketing experience. Excelling in transforming insights into actionable marketing strategies, she possesses a deep expertise in creative development, product marketing, and executing comprehensive campaigns.
Mar. 2023 - Now
Taipei, Taiwan
• Go-to-Market Campaign
- Led the TaiwanPlus annual go-to-market campaign strategy and execution, planning four marketing campaigns with a budget of 1 billion NTD. Utilized multiple channels, including out-of-home advertising, inflight media, email marketing, influencer partnerships, and university media buys, significantly boosted audience engagement and awareness, achieving over 1.8 million in brand awareness and 100Kin engagement.
• Partnership Management
- Managed important partner accounts like TACL, TAP, and TAF, orchestrating 2 significant online events without additional budget, each drawing more than 400 participants.
Sep. 2022 - Mar. 2023
Taipei, Taiwan
• Product Management
- Handled the New Product Introduction (NPI) process for the Zenbook series (UX3404 OLED), including cost and bug review, contributing to a successful product launch.
- Managed product pricing strategies, resulting in a 40% increase in sales compared to previous generations.
- Served as a key liaison among internal departments (R&D, sales, marketing) and external partners (Intel, NVIDIA, ODMs), coordinating product timelines.
Oct. 2021 - Sep. 2022
Taipei, Taiwan
• Growth Marketing
- Developed a B2B SaaS growth marketing strategy and produce various marketing assets (onboarding materials, tutorials, use cases, etc.), acquiring over 200 new global users in 3 months.
- Reengineered the product release workflow, enhancing user acquisition and growth.
- Collaborated with the sales team on email marketing strategies, resulting in a 25% increase in open rates and a 15% rise in click-through rates.
• Event Marketing
- Led event marketing projects, including major trade shows (Embedded World 2022) and partner events, contributing to significant attendee turnout and media coverage.
- Partnered with Digitimes to conduct impactful online and offline events, garnering extensive media coverage and audience engagement.
Sep. 2019 - Sep. 2021
Taipei, Taiwan
• Product Marketing
- Crafted global product marketing strategies for the Vivobook campaign, achieving a 57% year-over-year growth.
- Led the global launch of over 20 products, including Vivobook, ExpertCenter, ASUS Laptop series, and Chromebooks, creating comprehensive marketing materials including tone and manner setting, product video, sales kit, scenario photo, press release, review guide for global distribution.
- Coordinated with global production houses and internal teams for campaign execution and developed HQ-level playbooks for local market adaptation.
Aug. 2018 - Aug. 2019
Taipei, Taiwan
• Social Media Marketing
- Developed and implemented a social marketing strategy, leading to a 97% increase in monthly new product users.
• Managed various social media platforms, including WeChat, Telegram, Facebook, Instagram, Twitter, and Medium, significantly growing organic reach and engagement across channels.
• Community Management
- Oversaw the Mandarin holders’ community, enhancing brand perception and community growth.
- Assisted in organizing major corporate events in Korea, contributing to their success in international marketing communication and user acquisition.
Aug. 2017 - Aug. 2018
Taipei, Taiwan
• Advertising Campaign Execution and Account Management
- Planned and executed Visa's annual marketing campaigns, achieving a 31% year-over-year growth in communication effectiveness.
- Innovated a chatbot-driven social event, achieving over 117,000 engagements and a reach of 3.4 million.
- Streamlined offer promotion processes, enhancing operational efficiency.
- Conducted in-depth market research, providing valuable insights for client segmentation and strategy development.
- Collaborated with BBDO Thailand on the Taiwan Promotion Project, negotiating with various stakeholders to ensure project success and client satisfaction.
2013-2017
Bachelor, Business Administration in Marketing
• Languages: Native in Mandarin, Fluent in English (TOEIC 850)
• Computer Skills: Excel, SAS, SPSS, SQL, Google Analytics, Google Ads, Illustrator, Premiere, Lightroom, Photoshop
• SAS EG Certificate│2014.5
• Google Analytics Individual Qualification│2019.5
• Google Creative Certification Exam│2019.5
• Google Ads Certification│2019.7
Women Who Code Taipei (Speaker)
• Speaker of the topic "Marketing Strategy in Crypto”. Shared the product marketing strategy and crypto business mindset when launching a blockchain communication campaign.
TechStars Startup Weekends Taiwan (Speaker)
• Speaker of "Budding Female Founders- From Product Design to Content Strategy”. Shared personal viewpoints and business cases of startup product marketing.
SAS Big Data Digital Marketing Competition (Best Creative Award)
• Analyzed financial data with SAS products and developed several creative marketing solutions to solve different TA pain points and meet business needs.
Taipei City, Taiwan
Yvonne is a dynamic, self-motivated professional with a passion for the tech industries, complemented by an outgoing personality and years of extensive marketing experience. Excelling in transforming insights into actionable marketing strategies, she possesses a deep expertise in creative development, product marketing, and executing comprehensive campaigns.
Mar. 2023 - Now
Taipei, Taiwan
• Go-to-Market Campaign
- Led the TaiwanPlus annual go-to-market campaign strategy and execution, planning four marketing campaigns with a budget of 1 billion NTD. Utilized multiple channels, including out-of-home advertising, inflight media, email marketing, influencer partnerships, and university media buys, significantly boosted audience engagement and awareness, achieving over 1.8 million in brand awareness and 100Kin engagement.
• Partnership Management
- Managed important partner accounts like TACL, TAP, and TAF, orchestrating 2 significant online events without additional budget, each drawing more than 400 participants.
Sep. 2022 - Mar. 2023
Taipei, Taiwan
• Product Management
- Handled the New Product Introduction (NPI) process for the Zenbook series (UX3404 OLED), including cost and bug review, contributing to a successful product launch.
- Managed product pricing strategies, resulting in a 40% increase in sales compared to previous generations.
- Served as a key liaison among internal departments (R&D, sales, marketing) and external partners (Intel, NVIDIA, ODMs), coordinating product timelines.
Oct. 2021 - Sep. 2022
Taipei, Taiwan
• Growth Marketing
- Developed a B2B SaaS growth marketing strategy and produce various marketing assets (onboarding materials, tutorials, use cases, etc.), acquiring over 200 new global users in 3 months.
- Reengineered the product release workflow, enhancing user acquisition and growth.
- Collaborated with the sales team on email marketing strategies, resulting in a 25% increase in open rates and a 15% rise in click-through rates.
• Event Marketing
- Led event marketing projects, including major trade shows (Embedded World 2022) and partner events, contributing to significant attendee turnout and media coverage.
- Partnered with Digitimes to conduct impactful online and offline events, garnering extensive media coverage and audience engagement.
Sep. 2019 - Sep. 2021
Taipei, Taiwan
• Product Marketing
- Crafted global product marketing strategies for the Vivobook campaign, achieving a 57% year-over-year growth.
- Led the global launch of over 20 products, including Vivobook, ExpertCenter, ASUS Laptop series, and Chromebooks, creating comprehensive marketing materials including tone and manner setting, product video, sales kit, scenario photo, press release, review guide for global distribution.
- Coordinated with global production houses and internal teams for campaign execution and developed HQ-level playbooks for local market adaptation.
Aug. 2018 - Aug. 2019
Taipei, Taiwan
• Social Media Marketing
- Developed and implemented a social marketing strategy, leading to a 97% increase in monthly new product users.
• Managed various social media platforms, including WeChat, Telegram, Facebook, Instagram, Twitter, and Medium, significantly growing organic reach and engagement across channels.
• Community Management
- Oversaw the Mandarin holders’ community, enhancing brand perception and community growth.
- Assisted in organizing major corporate events in Korea, contributing to their success in international marketing communication and user acquisition.
Aug. 2017 - Aug. 2018
Taipei, Taiwan
• Advertising Campaign Execution and Account Management
- Planned and executed Visa's annual marketing campaigns, achieving a 31% year-over-year growth in communication effectiveness.
- Innovated a chatbot-driven social event, achieving over 117,000 engagements and a reach of 3.4 million.
- Streamlined offer promotion processes, enhancing operational efficiency.
- Conducted in-depth market research, providing valuable insights for client segmentation and strategy development.
- Collaborated with BBDO Thailand on the Taiwan Promotion Project, negotiating with various stakeholders to ensure project success and client satisfaction.
2013-2017
Bachelor, Business Administration in Marketing
• Languages: Native in Mandarin, Fluent in English (TOEIC 850)
• Computer Skills: Excel, SAS, SPSS, SQL, Google Analytics, Google Ads, Illustrator, Premiere, Lightroom, Photoshop
• SAS EG Certificate│2014.5
• Google Analytics Individual Qualification│2019.5
• Google Creative Certification Exam│2019.5
• Google Ads Certification│2019.7
Women Who Code Taipei (Speaker)
• Speaker of the topic "Marketing Strategy in Crypto”. Shared the product marketing strategy and crypto business mindset when launching a blockchain communication campaign.
TechStars Startup Weekends Taiwan (Speaker)
• Speaker of "Budding Female Founders- From Product Design to Content Strategy”. Shared personal viewpoints and business cases of startup product marketing.
SAS Big Data Digital Marketing Competition (Best Creative Award)
• Analyzed financial data with SAS products and developed several creative marketing solutions to solve different TA pain points and meet business needs.