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Definition of Reputation Credits
Zhizhe "Zink" Zhang
A self-directed, entrepreneurial digital marketer harbored with a strong sense of aesthetics and user-centeredness, taking a hands-on approach for creative solutions with design and coding skill.
(217) 372-1692
Champaign, Illinois
Education
Bachelor of Science in Advertising, University of Illinois at Urbana-Champaign, 23 Aug 2013 - Present
Current GPA :
Taken courses : The Sandage Project, Audience Analysis, Content Creation, Consumer Insight, Research Methods, Innovation in Advertising, etc.
Minor in Informatics, Minor in Sociology, University of Illinois at Urbana-Champaign
Current GPA :
Taken courses : Web Technologies, Interaction I , Design Thinking, Design Info Interface, Educational Game Design, Sociological Theory, Social Research Methods, Criminology, Social Aspect of Information Technology, etc.
Experience
Events@uiuc Studio, Feb. 2014 - Present
- Managed and designed three online periodicals: local events, courses reviews and restaurant reviews.
- Built the fundamental workflow for in-team content curating and user generated content system.
- Produced and run advertising for local small businesses and student organizations.
Scope Agency, Oct.2016 - Dec.2016
- Developed customer-centered key insight from research and tightly tied the insight with the entire creative execution.
- Actively participated in creative execution and renovated the client's website(unpublished).
Eluying Inc, Dec. 2015 - Jan. 2016
- Conducted a comprehensive and technical report against international competitors of company's new software.
Futrena Technology Inc, Sep. 2015 - Oct. 2015
- Weekly report to CMO with a range of marketing issues including: media strategies, targeting research, and campaign planning.
Chinese Engineering Student Association, May. 2015 - Sep. 2015
- Significantly refined social media driven campaign for Graduation GALA ; recorded then the highest page views.
- Created the "new semester" online and offline hybrid campaign throughout strategy to creative execution.
- Led an organizational software project within organization and in charge of the UI development
Skills
Advertising/Content Strategy
Digital Design
Sketch, Adobe Creative Suites, Processing 3.0, Balsmiq Mockups.
Web Development
Front-end UI development: Sketch, HTML/CSS, UIKit/Bootstrap. Wordpress.org for customizing theme. XML/XSL.
Content Curation
Trello, Airtable, Atlas Recall and Facebook Pages for curating a very broad range of content.
Zhizhe "Zink" Zhang
A self-directed, entrepreneurial digital marketer harbored with a strong sense of aesthetics and user-centeredness, taking a hands-on approach for creative solutions with design and coding skill.
(217) 372-1692
Champaign, Illinois
Education
Bachelor of Science in Advertising, University of Illinois at Urbana-Champaign, 23 Aug 2013 - Present
Current GPA :
Taken courses : The Sandage Project, Audience Analysis, Content Creation, Consumer Insight, Research Methods, Innovation in Advertising, etc.
Minor in Informatics, Minor in Sociology, University of Illinois at Urbana-Champaign
Current GPA :
Taken courses : Web Technologies, Interaction I , Design Thinking, Design Info Interface, Educational Game Design, Sociological Theory, Social Research Methods, Criminology, Social Aspect of Information Technology, etc.
Experience
Events@uiuc Studio, Feb. 2014 - Present
- Managed and designed three online periodicals: local events, courses reviews and restaurant reviews.
- Built the fundamental workflow for in-team content curating and user generated content system.
- Produced and run advertising for local small businesses and student organizations.
Scope Agency, Oct.2016 - Dec.2016
- Developed customer-centered key insight from research and tightly tied the insight with the entire creative execution.
- Actively participated in creative execution and renovated the client's website(unpublished).
Eluying Inc, Dec. 2015 - Jan. 2016
- Conducted a comprehensive and technical report against international competitors of company's new software.
Futrena Technology Inc, Sep. 2015 - Oct. 2015
- Weekly report to CMO with a range of marketing issues including: media strategies, targeting research, and campaign planning.
Chinese Engineering Student Association, May. 2015 - Sep. 2015
- Significantly refined social media driven campaign for Graduation GALA ; recorded then the highest page views.
- Created the "new semester" online and offline hybrid campaign throughout strategy to creative execution.
- Led an organizational software project within organization and in charge of the UI development
Skills
Advertising/Content Strategy
Digital Design
Sketch, Adobe Creative Suites, Processing 3.0, Balsmiq Mockups.
Web Development
Front-end UI development: Sketch, HTML/CSS, UIKit/Bootstrap. Wordpress.org for customizing theme. XML/XSL.
Content Curation
Trello, Airtable, Atlas Recall and Facebook Pages for curating a very broad range of content.