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Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

focusing on interviews, copywriting and content marketing based in Taiwan. With more than seven years of experience in interviewing and writing, I have handled more than 100 profound interviews and feature projects, about artists, singers, music bands, writers, actors and entrepreneurs. I have also worked on lots of marketing projects, have a good understanding of content marketing and copywriting. You can find my works on Unitas Magazine , Taoyuan Story , The Big Issues Taiwan , eyemag Magazine and online media such as BIOS monthly , Clappin , DRAMAGO , Womany . Contact Information: [email protected] Taoyuan City, Taiwan 落

台，負責 全端網站架設 及 使用者體驗設計 。執行 SEO與數位行銷策略 ，社群粉絲增至2000+，每日活躍率60%，網站曝光量達20萬 《Castnet》Content Marketing & Data Analysis /《喀報》内容行銷&數據分析 國立交通大學, NTCU 10月2019年 - 05月2020年 Hsinchu, Taiwan 在《喀報》负责 内容营销 和 数据分析 ，制定 评比

. [email protected] Experience Social Media Marketing • Sundesign Studio MeiPresent - Melakukan planning dan research brand & product knowledge klien untuk menentukan strategi campaign marketing yang tepat. - Mengoptimasi profil social media klien agar mudah dijangkau dan interaktif bagi audiens. - Menjalankan Facebook/Instagram Ads & KOL Marketing campaigns untuk meningkatkan followers growth, engagement rate dan brand awareness Instagram klien hingga 94%. - Melakukan monthly report & meeting dengan klien untuk diskusi dan evaluasi campaign marketing results yang dijalankan. Social Media Marketing • Zakatku Bakti Persada DesemberMeiMenyusun strategi funneling social media marketing untuk mendatangkan donatur pada program fundraising

專案管理、內外部溝通、媒體規劃、時程掌握及預算分配，追求高效工作，適應快步調、快速成長工作環境。 工作經歷 十二月Present B2B Marketing Executive Hahow 好學校 1-搜集市場資訊並分析品牌受眾輪廓 2-規劃線上、線下行銷活動，監控成效並提出優化建議 3-操作內容行