store commercial activities to maximize brand awareness, traffic/visitation and sales for IKEA's greater Taipei market(5M+ population). Evaluate campaign performance and highlight findings. • CRM and member loyalty: Work on CRM projects to drive member activation, engagement and loyalty based on customer status and behavior data, optimizing marketing effectiveness and ROI. Commercial & Experience Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go-to-market strategy of IKEA's new B2B Rental business: • Market research and Competitive analysis: Identify the needs and challenges of companies for furniture solutions.