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石芝羽 Elize Shih • [email protected] 媒體企劃主任 • 實力媒體 • 銘傳大學國際學院國際企業學程 6年+數位行銷產業的經歷，畢業後即投入網路數位媒體行銷的產業，服務客戶從台灣中小型企業至國際知名奶粉品牌，自口碑行銷業務至媒體代理商業

the company's goals and objectives. Develop pricing strategies for both wholesale and retail sales, considering factors such as product costs, shipping costs, and market demand. Responsible for creating and evaluating business contracts. Handle large-scale sales projects, oversee their planning, execution, and successful completion. Implementing digital marketing strategies for e-commerce platforms and website throughout the marketing funnel and customer journey involves a systematic approach to attract, engage, and convert customers. Plan and schedule promotion strategies for B2B and e-commerce platforms, including social media and e-commerce advertising for the company's brand

管理、產品開發企劃、客戶關係 ” Cross-industry sales & marketing professional with experience in product development and business partnership management. Flexible team player, data-driven planner and strategic thinker with proven records in project execution and communication efficiency. 工作經歷 行銷專案副理 ，2019//03 樂趣灣國際有限公司 【行銷副理】 規劃品牌數位行銷策略，優化官網介面與內容經營、搜尋SEO、策劃廣

戶最適合的體驗地圖 。 - 廣告優化、廣告素材規劃 Skill Similarweb、Ahref Google Analytics Google Search Console Google Ｏptimize Google Data Studio Google Tag Manager SEO Keywords Strategy Growth Hacker (AARRR Model) Facebook Remarketing / Retargeting Line Remarketing / Retargeting Digital Marketing Strategy Digital Strategy Digital Transformation 工作經歷 九月Present 數位行銷經理 荷叡森有限公司 • 帶領五人團隊（社群內容、廣告投手、視覺設計師、行銷企劃

revamping/SEO/ Public Relations Product Marketing: promote products via media approaches including Google ads, social media, influencers and events; to convert potential clients to leads and become members/clients. Ticket Xpress e-voucher: SME e-commerce Benefit Xpress e-voucher：B2B employee benefit Supervisor of Overseas Marketing • iStar Digital Technology 五月八月 2017 Industry: Gaming app/Star-up 1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan 2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly

agencies specializing in different aspects and drove coordination # Entrepreneurship - drove the business from 0-1 with strategic thinking and strong execution in an emerging environment with innovative ideas, and motivated different partners to work on the project Senior Manager • Capgemini Invent 六月五月 2020 # Customer engagement strategy - created cross-channel Tmall, website, and Wechat miniprogram, with digital marketing strategy and infrastructure, and built test-and-learn, with sales 1M in 1st month # Project management - understood client requirements and designed and executed client research; led communication and leveraged resources, managed the cooperation of 3-people team

analyze the mega data traffic from market expansion, and maintain the brand position to attract maximum clients. I'm creative, passionate, diligent and willing to work together with anyone in the future. Tainan city,TW [email protected] Professional Skill Digital Marketing Strategy Develop IMC (integrated marketing strategy) executing Develop cross-brand digital marketing strategy development. Develop digital KPI and measurement toward to the business result. Web Design, Web Development, and Search Engine Optimization. Pay per Click Advertising (Google, Facebook, Line@, Yahoo, Instagram, Twitter). SEO, SEM, OTV, digital IMC, social movement