Digital marketing Project manager
as optimization, technical CRM development, or the roll-out of new functionalities - Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise. - Development of a PRM campaign Senior CRM project manager • BETC FULLSIX MayMay 2023 CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP - Development and deployment of new loyalty programs - Strategic recommendation on omni channel customer experience - CRM lifecycle definition - Definition of the programs identity, features and value proposition - Development of the CRM strategy - Building relational promises according
Full-time / Quan tâm đến làm việc từ xa
University of Paris I: Panthéon-Sorbonne・
Commerce international