Customer experience director, growth director, operation, strategy management Consulting
CRM projects to drive member activation, engagement and loyalty based on customer status and behavior data, optimizing marketing effectiveness and ROI. Commercial & Experience Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go-to-market strategy of IKEA's new B2B Rental business: • Market research and Competitive analysis: Identify the needs and challenges of companies for furniture solutions. Analyzed the competitive landscape and developed differentiation strategies. • Product positioning and Pricing strategies: Defined core value propositions, translated features into tangible benefits and developed pricing schemes based on service offerings. • Customer Experience and
國立政治大學(National Chengchi University)・
Marketing