Customer experience director, growth director, operation, strategy management Consulting
PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand awareness, traffic/visitation and sales for IKEA's greater Taipei market(5M+ population). Evaluate campaign performance and highlight findings. • CRM and member loyalty: Work on CRM projects to drive member activation, engagement and loyalty based on
國立政治大學(National Chengchi University)・
Marketing