Senior CRM project manager @Wunderman Thompson France
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2023 ~ Present
Digital marketing Project manager
Within six months
loyalty programs - Strategic recommendation on omni channel customer experience - CRM lifecycle definition - Definition of the programs identity, features and value proposition - Development of the CRM strategy - Building relational promises according to different strategic pillars - Recommendation for the launch of new loyalty programs - Management of the teams working on each projects (data management, creation, exe studio..) - Development of playbooks for deployment in markets - Support of markets for the deployment and implementation of the CRM plan and assets - Definition and deployment of T&Ls - Definiton of KPIs and measurement framework of T&Ls CRM project manager • Public...
Marketing
Digital Marketing
Project Management
Employed
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Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Paris I: Panthéon-Sorbonne
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Commerce international
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