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10% decrease in customer complaint cases. Churn Rate Optimnization ◆ Breakdown tthw user journey (UJM) and account lifecycle, optimizing expiry notification EDM11 through A/B testing. ◆ By studying data on usage dimensions and renewal performance, segmenting customers, planning exclusive consultant-led conversions/sales. ◆ Researching competitors, integrating customer insights and log trends, optimizing conversion rates from purchase page to checkout. - Reduced overall churn by 1.53% - Increased conversion rate from purchase page to checkout by 10%. Up-selling and Product Experience Optimization ◆ Decomposition of UJM and data performance, conducting A

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