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創意超越一切挑戰。 Contact: [email protected] 【專業能力】 英語能力： 多益 955 分，曾任台大英語辯論賽裁判 產品與市場數據分析： GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析 行銷策略與規劃： 行銷 KPI 制定、預算管理與規劃、 SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、 網站

線後【活動設定調整 / 廣告優化 / 素材優化】 學歷元培科技大學 企業管理系 技能 管理經驗 行銷相關 部門溝通協調 年度行銷規劃 品牌行銷管理 電商運營管理 行銷企劃與執行 E-Commerce Management Google Analytics Google AdWords Google GDN聯播網 Facebook廣告投放 Line@行銷工具 語言 Chinese — 專業

Lucas Chang Group Product Manager As a Group Product Manager with 5 years of experience in product management and 7 years in product development, I possess outstanding skills in product planning and execution to address user pain points. I have a strong ability to organize collaborative processes and solve complex problems, from strategizing and roadmapping to driving MVP initiatives, accumulating extensive experience in product development from concept to launch. My Website: https://hylucaschang.wixsite.com/profile Skill Product Planning Strategy and roadmap Business model analysis User research Data insight analysis Product prototyping Product

FMCG 產業，給予電商整體行銷策略、流量增長、Google Analytics 數據分析、數位媒體投放建議，整體對比去年 YoY 平均提升 230% 。 3. 使用 GTM 埋設 Google Analytics 4 事件包括電子商務事件與導入 Meta Pixel 事件觸發、Google Ads 轉換事件追蹤，並額外自訂事件（網頁捲動、按鈕觸發、圖片觀看次

in quantitative research and crafting compelling media narratives. Taipei, Taiwan | Portfolio: https://www.shihstories.com/ Skills Video Production Scriptwriting Video Editing Storyboarding 2D Animation Software Adobe Photoshop Adobe After Effects Final Cut Pro Procreate Project Management Time management Stakeholder communication Budget management Resource allocation Analytics Quantitative data analysis Qualitative data analysis Statistical analysis Market research Google Analytics Social media analytics Experience Solopreneur & Executive Producer • Media Ape MayJan 2024 | Taipei, Taiwan ▪️ Founded Media Ape LLC, achieving 1500% revenue increase over one year as a solopreneur in video production. ▪️ Oversaw financial management, sales

Laravel與aws相關框架與技術，開發新功能，並同時評估開發效益，幫助了公司內部的效率與面對市場的能力。 技術使用： A ws, Laravel, PHP, Google analytics, Google Tag, Google Ads, 文字比對演算法 Freelance/Other Freelance 九月五月 2021, 三月 2024 Taipei, Taiwan 從0到1規劃 、 開發與BD，並在2024發布第一個自建的SaaS平

Analytics and SEO suggestions. Planning Wireframe and UX Flow of webpage building for new product launch and promotion campaign. Optimizing Global E-Commerce Platform with cross-functional professionals. TVBS Media Inc. Senior UI/UX Designer August 2020 ~ August 2022 Proposing solutions for different products with Google Analytics. Establishing design system and creating the UI specs for projects. Planning and designing various large-scale event websites. ​​ Using growth hacking skills for creating conversion rate of TVBS News website with cross- functional partners. Optimizing the TVBS News website which included reorganized the information