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上線後【活動設定調整 / 廣告優化 / 素材優化】 學歷元培科技大學 企業管理系 技能 管理經驗 行銷相關 部門溝通協調 年度行銷規劃 品牌行銷管理 電商運營管理 行銷企劃與執行 E-Commerce Management Google Analytics Google AdWords Google GDN聯播網 Facebook廣告投放 Line@行銷工具 語言 Chinese — 專

Hello! I am Charlotte Wu. I have 10+ years of marketing experience. My majority fields are Paid-ads, Social media, SEO, OMO, and data analysis. I am currently an Assistant Digital Marketing Manager at Carnival Industry Corp. Alongside the 54 years history of Carnival, I am excited to bring up the digital strategy to the company and the brand. My works in Carnival are various, from website to e-commerce and data analysis to OMO building. I am delivering a younger brand image to men who are now between 30 to 50 years

擬定廣告策略與試驗 3.各大廣告後台操作教學（Facebook、Google、LINE等） 4.與廣告平台端窗口接洽，疑難排解與緊急狀況排除 廣告行銷專員 • 優橋貿易股份有限公司 三月八月廣告投放操作(FB、Google、Yahoo、Line@、蝦皮關鍵字等) 2.每週數據觀察紀錄 3.網站SEO

放及 SEO 操作之下，帶領公司業績 3 次大躍進，分別突破 300 萬 & 600 萬月營業額以及新品單月突破 2000 支的銷售佳績。 - 獨自一人將 LINE@官方帳號從 0 到 1 規劃建置，配合新品及活動宣傳推播訊息，並利用LINE@關鍵字訊息建立圖文清單，方便來客迅速查

降至1.3美金 ◇ 進行數位廣告提案調查，市場競品趨勢分析，針對素材方向進行廣告預算配置 ◇ 串接Singular專精成效衡量工具，追蹤跨裝置活動，深層衡量廣告費用花費與成效，精準達成專案目標 CacaFly 聖洋科技, 廣告投放專員(AM), 2019 ◇ 同時負責最少

Catherine Lin Associate Performance Consultant Taipei City, Taiwan I have over 8 years of experience working in the digital marketing industry. Currently, I work as a Performance Consultant for LINE Corp. to help the sales team to manage and optimize online media campaigns via LINE products. Proficient in data analysis and strategy planning, good at handling multiple tasks with cross-functional teams as well. Previously worked at iProspect as an Account Manager. Operating ad accounts from multiple channels and leveraging ad performance regarding clients' business goals. Good at communication and building good relationships with

Group Marketing Communication Sr.Specialist • ViewSonic AugPresent Lead Direct View LED Display global B2B product marketing. Develop marketing communication plans, execute a wide range of creative and sales assets, and bridge with regions to collaborate, and devise the marketing approach. Lead software product launch. From inbound marketing research, Go-To-Market to Outbound Marketing BETA Testing & Playbook. Plan, and deliver B2B & potential B2C marketing activations. Lead Corporate Influencer Marketing. Manage and retain the relationships with the influencers. Develop strategies and tactics to align with marketing direction, and team up with regions to