Wen-Chen HUANG

A Fresh Master's Graduate of Luxury Management

  Hsinchu City, Taiwan 300

An enthusiastic and motivated professional with multicultural experience who graduates from an international master ’s dual degree of luxury management in France and Italy.

 

Work Experience

Marketing Communications Specialist  •  Freelance

十一月 2018 - 四月 2019

• Built and executed digital strategies on social media for fashion brand clients as a consultant team member, increasing average engagement rate by 5%
• Executed PR mission for the Cartier Gala Dinner
• Conducted the project of customised clothing for a Taiwanese celebrity

Project Manager  •  台北時裝協會 Fashion Taipei

十一月 2017 - 十月 2018

• Exceeded target to set up a multi-brand showroom and recruited 17 fashion brands in a month without a budget
• Collaborated with media and fashion agents to create fashion blockbusters
• Supported PR events by setting up the venue and other tasks as needed.
• Presented to potential clients of the company at a large-scale event

Community Manager  •  OhhmyStyle

十一月 2016 - 十月 2017

• Created contents and managed the Facebook and Weibo pages, increasing organic followers by 15,000
• Conducted data analysis to optimise engagement
• Planned and executed online marketing activities for an e-commerce platform

Fashion Design & Merchandising Assistant  •  SIN YANG CLOTHING CORP.

三月 2015 - 十月 2016

• Analysed and forecast the latest fashion trends
• Analysed competitors' products
• Created fashion sketches and prints
• Monitored and analysed sales performance to adjust styles and orders
• Communicated with suppliers and manufacturers
• Coordinated the follow-up of replenishments
• Updated and maintained product list and pricing list

Production Controller  •   UMC

七月 2014 - 二月 2015

• Planned and coordinated production schedules
• Monitored production processes with Excel to ensure daily/monthly production targets are met and delivered on time

學歷

2020 - 2022

Neoma Business School

Luxury Management

2020 - 2022

Politecnico di Milano

Luxury Management

2010 - 2014

實踐大學(Shih Chien University)

Fashion Design and Merchandising

Certificates


  • INSIDE LVMH Certificate: Creation & Branding, Retail & Customer Experience (LVMH)
  • Advanced Google Analytics Certificate (Google)
  • Meta Certified Digital Marketing Associate (Facebook)
  • Digital Marketing Certificate (BoF)
  • Excel 2019 Certificate: Managing and analyzing Data (Linkedin)
  • Management of Fashion and Luxury Companies Certificate (Bocconi x Coursera)

Skills


  • Microsoft Pack(Outlook, Excel, PowerPoint, Word)
  • Canva
  • Adobe Photoshop
  • Adobe Illustrator

Language


  • Mandarin - Native
  • English - Fluent (C1)
  • French - Beginner (A1)
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