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Accumulated 4+ years of experience in digital marketing and product management.
I'm passionate about delivering product/customer success and maximize business values by leveraging my communication skills, leadership, and growth mindset.

Boston University

National Taiwan University

Product Management | Digital Marketing

謝翊心

Far EasTone Telecommunications Co. Ltd.

MA to Sr. Digital Marketing Specialist (eCommerce)

▶ Product Management
-Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue.
-Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%.
-Improved self-care App features and CTA buttons, increasing order volume by 594%.

▶ Digital Marketing
-Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store.
-Reduced cost on paid media, hitting KPI 118% in movie festival sales event.

-Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO. 
-Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.


Guangzhou Evervan Footwear Co. Ltd

Assistant Brand Marketing Manager

-Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees.
-Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.

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