Head of Customer Marketing Taiwan / Southeast Asia

Job updated 8 days ago

Job Description

Job Title

Head of Customer Marketing Taiwan / Southeast Asia


Master, PhD

Work Experience:

10-15 years, 16+ years



Workplace Types:


Job Description:

Introduction to the job

ASML is at the leading edge of enabling the semiconductor industry – a key component of the digital economy. We invent and develop complex technology and machinery used to create transistors and computing chips. With long product cycles, it is essential that ASML has strategic insight from our Customers and the semiconductor ecosystem. The Head of Strategic Marketing for Taiwan and Southeast Asia will work to  ensure long term ASML business success through understanding of market and technology changes and ensuring current and future ASML products and strategy are aligned to meet Customer requirements. 

This position requires access to controlled technology, as defined in the Export Administration Regulations (15 C.F.R. § 730, et seq.). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work. Business demands may require ASML to proceed with candidates who are immediately eligible to access controlled technology.

Role and responsibilities

  • Lead a small team of customer marketing in Taiwan and Southeast Asia  and China representing multiple strategic Customers of ASML
  • Support aligning long-term customer roadmaps and node requirements (5-10 years or more in the future) with ASML solutions addressing both technical performance and cost.
  • Align Customer capacity scenarios to end market demand and align market opportunity for new and installed systems extending the horizon beyond account team’s visibility including disruptive factors beyond market driven demand.
  • Develop an in-depth understanding of customer business objectives, business model, and targets and translate this into negotiation targets for ASML
  • Identify, investigate and strategize the impact of market and technology developments on ASML’s future business and opportunities. Ensure embedding and alignment in ASML’s corporate marketing and strategy.
  • Develop and align competition analysis and competitive positioning strategy
  • Develop and align Customer specific value and ROI analysis
  • Drive voice of Customer in ASML long-term strategy process
  • Work closely together with customer teams, business lines, and corporate strategy
  • Align insights over multiple regions and assess impact on Taiwan and Southeast Asia of extra-regional developments

Education and experience

MSc or PhD in Engineering or Physical Science; MBA desirable

Extensive industry experience in semiconductor processing, design, or commercial roles

•            Recognized industry professional with broad understanding of semiconductor technology and markets

•            Experience of Lithography systems and customer application strongly preferred.

•            Marketing or commercial experience in semiconductors

Travel required 25% including international trav


  • Deep analytical skills.
  • Creative, out-of-the-box thinker
  • Excellent communicator – including bridging across cultures.
  • Ability to manage stakeholders and manage with influence.
  • Ability to build bridges across disciplines, both on an executive level, and on an expert technical level.

Diversity and inclusion

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

Other information

EOE AA M/F/Veteran/Disability

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No requirement for relevant working experience
Regular earnings reach NT$40,000
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Logo of ASML Taiwan 台灣艾司摩爾.

About us

Be part of progress.

We make machines that make chips; the hearts of the devices that keep us informed, entertained and safe. Devices that improve our quality of life and help to tackle the world’s toughest problems. We build some of the most amazing machines that you will ever see, and the software to run them. Never satisfied, we measure our performance in units that begin with pico or nano.

Whether you are a student or an experienced engineer, whether you want to design or build, work with customers or software code, we are looking for people like you to help us push technology further. Explore what we have to offer. If it sounds interesting, let’s stay in touch. If it sounds right for you, let’s talk about how you can be part of progress.


總部位於荷蘭的ASML (台灣艾司摩爾) 是全球最大晶片微影設備市場的翹楚,為半導體製造商提供微影設備及相關服務。全球十大半導體廠皆為ASML的客戶。ASML是一個國際化的企業,在微影設備市場的佔有率達80%以上,用於研發的支出以員工人均計算名列歐洲第二。2019年的全球銷售額逾118億歐元。36年來,ASML透過和客戶及供應商的緊密合作,搭配上高效能的營運流程,以及來自全球的優秀員工,逐步開創了我們在晶片微影領域的技術領先地位。ASML 致力成為全球主要半導體製造商之重要夥伴,協助其設計研發及整合高階系統,開發可用於各類資訊科技產品、行動通訊及物聯網相關產品的晶片。


Mid-Senior level
Regular earnings reach NT$40,000

Mid-Senior level
Regular earnings reach NT$40,000

Mid-Senior level
Regular earnings reach NT$40,000