Marketing Director

Updated 4 days agoMarketing / Advertising » Marketer
XREX Inc. work environment photoXREX Inc. work environment photoXREX Inc. work environment photoXREX Inc. work environment photo

Job Description

Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?

Want to be based in Taiwan but work in a silicon-valley-like environment, and to build world-class brand and products?

Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?

Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!

We’re hiring for an experienced Marketing Director. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done. Come talk to us if you love branding and marketing, and want to push your skillset in a dynamic fast-paced environment.


Lead a team to:

  • Based on the Story Brand Methodology, lead a team to build (and maintain) our corporate website, as well as product-specific websites
  • Based on the Story Brand Methodology, lead a team to build our sales collateral (slides, brochures, etc)
  • Develop our promotional marketing material and corporate apparel (logos, T-shirts, swags, etc)
  • Work with external PR agencies to execute our content-based branding strategy; pitch our (extremely technical) blog posts to journalists
  • Identify and contract PR agencies in US and EU
  • Interview and contract copy editors from UpWork
  • Organize participation at tradeshows including booth exhibitions
  • Organize marketing roadshows targeted at our users and KOLs
  • Develop our growth strategies including: drip campaigns, referral programs, newsletters, SEO, and user feedback
  • Interview and contract third-parties to work with our internal team in executing our growth strategies

Location: Taipei

About XREX
Our culture



  • Excellent written and spoken English
  • 6+ years of branding and marketing experience
  • 3+ years of Apps / mobile growth experience
  • Big plus: experiences with some of the following: GA, Hootsuite, Zapier, SalesForce, ZenDesk, Canva /, Calendly, Mailjet / MixMax, Viral Loops, Sumo, UpWork / Fiverr, Powtoon, Userlane,, Hemingway,
  • Big plus: fluency with the Story Brand Methodology

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About us

Our culture:

* XREX is a fast-growing organization, on a mission to make our world a better place
* You will gain experience in building an international brand, product, and user base
* Stock options
* You will gain experience in blockchain and crypto-related products, technologies, and markets
* You will be working in a cutting-edge product development and growth acquisition environment using the very latest tools, methodologies, and processes

About XREX:

XREX helps blockchain-focused organizations save time and money with product development, production maintenance, security, scalability, and compliance efforts.

XREX Crypto Services (XCS) is a compliant, secure, scalable stack of PaaS and SaaS offerings for organizations that build and run crypto markets (spots, futures, options), market-making, banking, custodial services, wallets, clearance and settlement proxies, payment gateways, value transmission services, and/or decentralized apps.

XCS stacks are offered entirely through cloud-based APIs and billed by usage. After registration, developers can immediately initiate module instances and use APIs; there are no face-to-face meetings, contract negotiations, setup fees, or monthly minimums.

XCS allows organizations to focus on building core business functions--not waste time and money in developing, maintaining, scaling, and securing the underlying stacks.

Many XCS services are implemented using XBLOCK, a blockchain designed for high volume, low latency clearance and settlement across financial institutions.

XREX also operates a standalone market -- the XREX Exchange -- which provides professional access to spot, futures and options trading.

XREX investors include prominent VCs such as:
* Taiwan Government National Development Fund
* CDIB Capital Group (TWSE: 2883)
* E.Sun Financial Holding (TWSE:2884)
* ThreeD Capital (CSE:IDK)
* Systex (TWSE:6214)
* Rocket Internet (NYSE:RKTA)
* Global Founders Capital (Berlin)
* Seraph Group (US)
* Metaplanet Holdings (Estonia)
* AppWorks (Taipei)
* WI Harper (San Francisco)
* BlackMarble (Taipei)
* New Economy Ventures (Taipei, Tokyo)

as well as super angels such as:
* Skype co-founders Toivo Annus and Jaan Tallinn
* ex Alibaba Board and Taobao Board Andrew Tsuei
* TUL (TWSE: 6150) Chairman and CEO Ted Chen
* Phison (TWSE: 8299) Chairman and CEO KS Pan.

  • 天下雜誌:4天誕生6家獨角獸!Xrex創辦人:搶搭印度新創潮,不能複製中國模式(Click)
  • 數位時代(Click)
  • Yahoo(Click)
  • Coindesk(Click)
  • Meet Global by Business Next Media(Click)

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