Senior Marketing Specialist / Marketing Specialist

Job updated about 1 month ago

Job Description


Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?
Want to be based in Taiwan but work in a silicon-valley-like environment, and to build world-class brand and products?
Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?
Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!
We’re hiring for an experienced Senior Marketing Specialist / Marketing Specialist. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done. Come talk to us if you want to push your skillset in a dynamic fast-paced environment.


  • Collaborate with the marketing manager in conceptualizing, developing, and executing marketing campaigns across various channels, ensuring end-to-end delivery.
  • Track and analyze campaign performance, providing insights and recommendations for re-iteration.
  • Generate compelling and engaging content for digital platforms, webinars, and events to onboard new users.
  • Actively participate in the planning and execution of product launches and promotional activities to drive user acquisition.
  • Coordinate with external vendors to execute promotional events and campaigns, ensuring seamless execution.
  • Work closely with cross-functional teams to ensure alignment between marketing, operation, and product teams.
  • Create and distribute monthly reports on critical metrics for digital media, social platforms, app stores, website traffic, and other key performance indicators (KPIs).
  • Take ownership of coordinating and developing user announcements, covering system maintenance, banking holidays, and product release updates.
  • Update and maintain the XREX website, with a focus on maximizing inbound traffic from search engines and supporting SEO efforts to enhance XREX's online presence.



    • Minimum of 3 years in a marketing role, demonstrating a track record of detail-oriented execution. Experience in Fintech or Finance products is preferred.
    • Experience with digital media, online/offline events, website management and/or integrated marketing campaigns is essential.
    • Demonstrable experience in marketing data analytics and tools, with a keen eye for interpreting results and driving actionable insights.
    • Well-organized and detail-oriented, capable of managing multiple tasks and projects simultaneously.
    • Exceptional communication and writing skills, with the ability to convey complex ideas in a clear and concise manner.
    • Ability to adapt to a fast-paced and evolving industry, demonstrating flexibility and a willingness to learn and grow.

    Big Plus:

    • Strong knowledge and understanding of the crypto market and its dynamics.
    • Experience in emerging markets, particularly in India, is highly desirable.

    Location: Taipei

    About XREX


    We will proceed with your application first if you apply online:

    3 years of experience required
    750,000 ~ 1,000,000 TWD / year
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    About us

    * XREX is a fast-growing organization, on a mission to make our world a better place
    * You'll be working with top talents from around the world
    * You'll gain experience in building an international brand, product, and user community
    * You'll receive generous stock options
    * You'll gain experience in a blockchain- and crypto-related products, technologies, and markets
    * You'll be working in a cutting-edge tech startup using the very latest tech, tools, methodologies, and processes

    Please review our culture before applying.

    Contact HR: [email protected]

    Redefine banking together

    XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide.

    Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps.

    Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education.


    XREX 是一家應區塊鏈技術而生的國際金融機構,與銀行、政府及用戶密切合作,共同改寫金融定義。我們提供企業級的服務,幫助位處發展中國家或與發展中國家有生意往來的中小型企業處理跨境金融服務,同時也為全球加密貨幣新手提供最友善的初始入口。

    創立於 2018 年並已取得多國執照在全球營運,XREX 提供一站式的服務,包括:數位資產託管、錢包、跨境支付、法幣與加密貨幣轉換、加密貨幣交易所、多元化資產投資、法幣出入金服務等等。

    XREX 將普惠金融視為社會責任並希望為此盡一份心力,持續運用區塊鏈技術推進金融參與權、金融使用權與金融教育權。

    Follow XREX on Discord, Telegram, Twitter, Facebook, and LinkedIn.

    XREX is backed by public companies, banks, prominent VCs, and the Taiwanese Government:
    * Taiwan Government National Development Fund
    * CDIB Capital Group (TWSE: 2883)
    * E.Sun Financial Holding (TWSE:2884)
    * ThreeD Capital (CSE:IDK)
    * Systex (TWSE:6214)
    * Rocket Internet (NYSE:RKTA)
    * Global Founders Capital (Berlin)
    * Seraph Group (US)
    * Metaplanet Holdings (Estonia)
    * AppWorks (Taipei)
    * WI Harper (San Francisco)
    * BlackMarble (Taipei)
    * New Economy Ventures (Taipei, Tokyo)


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