[JOB RESPONSIBILITIES]

• Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
• Ownership of company websites - plan, implement, manage, monitor and evolve
• Design, build and maintain email marketing programs, including lead nurturing efforts/marketing automation and subscriber management
• Create landing pages and other conversion opportunities
• Design, build and maintain our social media presence; mainly LinkedIN & Facebook.
• Measure and report performance of all digital marketing campaigns
• Identify emerging trends and industry developments and make recommendations to optimize our programs and enhance the Allxon’s global digital presence
• Collaborate with the other marketing team members to establish a seamless process for content posting and optimization
• Ownership of our marketing technology platforms and collaborate with internal teams to optimize user experience, improve design, traffic and content on the website
• Ensure brand consistency and maintain messaging throughout all platforms
• Collaborate with internal teams, outside agencies and other vendor partners as needed

[EDUCATION, EXPERIENCE]

• Bachelor’s Degree in Marketing or Digital Marketing preferred
• 3 years of digital B2B marketing experience strongly preferred
• Minimum 1 years’ experience working with a marketing automation solution; Hubspot experience preferred
• Strong and proven experience of website CMS, with working knowledge of HTML, CSS and JavaScript
• Proficient in photo and video editing software such as Adobe
• Experience of CMS re-platform and website architectural design an advantage
• Global or international website experience preferred

[KNOWLEDGE, SKILLS, ABILITIES]

• • Solid knowledge and experience of SEO/SEM and website analytics tools is essential
  • Deep knowledge of web design principles
  • Understanding of the audiences and distribution methods, including A/B testing
  • Excellent organizational and prioritization skills, including the ability to meet deadlines
  • Excellent communication skills – strong written and oral communication skills
  • Solid analytical skills; including experience reviewing performance results and making recommendations for future actions
  • Creative and innovative thinker with a solution-oriented approach
  • Work successfully both independently and as part of a team where consensus is required
  • Ability to work in a fast-paced, rapidly changing environment