Marketing CRM Senior Associate (資深客戶關係管理行銷專員)

[透過官網申請的人選我們會優先審查] - https://careers.carousell.com/job-posting/?gh_jid=4250729

Overview

Carousell Group旋轉拍賣集團是大東南亞區領先的分類買賣集團，使命是鼓勵全球開始銷售，使二手產品成為首選。該集團 於2012年8月在新加坡成立，以Carousell、Mudah.my、Cho Tot、OneKyat、 Ox Street 和 Refash 品牌在八大市場中處於領先地位， 每月為數千萬活躍用戶提供服務。我們有在新加坡、台灣和印度設有三個技術開發中心，並在香港、馬來西亞、菲律賓、印度尼西亞、緬甸和越南設有辦公室Carousell旋轉拍賣獲得了主要投資者的支持，包括Telenor Group、Rakuten Ventures、Naver、STIC Investments和Sequoia Capital India。

旋轉拍賣是由一群充滿熱忱並共同努力解決有意義問題的團隊所組成。在這裡，您會發現職涯有更多的機會。我們重視、培養能夠體現旋轉拍賣價值觀並持續為用戶解決問題的人才：使命第一的心態、足智多謀、深切關懷及保持謙虛，不斷進步。與旋轉拍賣一起，創造更多可能。

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street and Refash, serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an Organisation, we make magic happen.

The CRM team at Carousell tackles business objectives that surround the Carousell user by focusing on engagement, retention and reactivation. We carry out our mission first by developing a solid understanding of the different experience flows a user can undertake on the platform, before designing timely and relevant touchpoints on CRM channels (e.g. Push, Email) to engage accordingly. We develop different campaigns for users at different stages of the lifecycle (e.g. New user, lapsed user), with a focus on delivering a consistent and scalable 1:1 user experience.

We are looking for a CRM Specialist to join our team and support across strategy and planning, project management of CRM campaigns and more.

This role will report into the CRM Associate Manager.

Areas of Responsibility

Strategy and planning

• Actively support the overall CRM strategy, plans and rollout schedule of initiatives and experiments
• Play the role of a strong CRM business partner to Country Marketing teams with expertise in user segmentation and messaging that align with country marketing plans
• Engage cross-functional teams (e.g. Country Marketing, Product) in discussions related to your plans (e.g. validation of user problem hypotheses that a CRM experiment seeks to prove)

Project management: Rollout, experimentation and optimisation

• Drive rollout of initiatives against proper tracking and documentation
• Utilise internal dashboards to report on performance and share information to relevant stakeholders
• Set up workflows/processes for the team to follow and execute campaigns both for marketing and regional automated campaigns
• Consistently analyse campaign results and provide learnings and recommendations to relevant stakeholders (e.g. improvements to setup, segmentation, messaging)
• Manage projects that require cross-functional coordination and take charge of setting up processes as needed
• Upkeep quality of user segment data by working with Product, Engineering and Data to ensure that user segments are up-to-date for new campaigns
• Have a solid grasp of the user funnel, KPI metrics and continuously optimise campaigns to drive growth

Requirements

• Minimum 2 years prior experience in E-commerce or related fields
• Self-driven with a passion for marketing and CRM
• Comfortable with data analysis in order to make data-informed/driven decisions
• Good organisation with strong project management skills to work with multiple teams across different countries
• Strong team player who is collaborative and also able to carry out tasks independently while delivering timely results
• Ability to communicate effectively and confidently
• Experience with CleverTap, SendGrid or other CRM solutions is preferred
• HTML knowledge is preferred

* Please apply with your English resume, thanks!

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