【Responsibilities】
This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, share of voice (SOV), conversion rate. S/he will co-work closely with PM, RD, sales to ensure our product marketing strategy is aligned with our business objectives.

【Responsibilities】
1. Responsible for planning and executing product marketing strategy to drive users
acquisition and conversion rate and ultimately accountable for marketing KPIs.
2. Develop product messaging that differentiates from others in the market.
3. Create product content such as product pages, customer success stories, PR, social
media posts, blog posts, e-newsletters, videos, brochures, trend report, industrial
eBook, whitepapers, sales kits etc..
4. Organize and support online & offline events and all the related programs.
5. Craft compelling messages across marketing channels such as website, blog, EDM,
Google, Facebook, LinkedIn, Line, media etc..
6. Work closely with the agency to conduct A/B testing, optimize campaign performance
and ensure campaigns will meet targets.
7. Build cloud influencers and thought leadership via vlog, podcast, blog to increase fans,
engagement, and impact in the market.
8. Report to Marketing Manager to ensure product marketing strategy is aligned with
company objectives and messaging priorities.

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