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Media Officer 媒體公關專員

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Job updated 9 days ago

Job Description

媒體公關專員

媒體公關專員的任務是強化無國界醫生(台灣)對於媒體之影響力、透過媒體傳遞無國界醫生任務之相關資訊、並且執行更廣泛的媒體推廣目標。此職位主要負責管理和媒體及記者間之關係,並執行媒體經營策略;負責在緊急情況下快速應對,並提供媒體準確、即時、且有效的資訊。此職位之直屬主管為媒體推廣經理。

主要工作內容:

  • 負責管理無國界醫生在台灣的媒體關係,包含媒體查詢、媒體推廣內容、和協調媒體活動,以強化媒體影響力並且傳播重要資訊。
  • 負責製作符合無國界醫生目標且吸引觀眾之媒體素材,確保有效且即時地將資訊傳遞給目標媒體。
  • 負責執行及研究媒體策略,確保無國界醫生在所有媒體活動中保持一致的品牌形象。
  • 負責應變緊急狀況及媒體詢問,監控媒體報導。
  • 分析全球人道工作及無國界醫生之相關報導,了解媒體趨勢,以確保有效的媒體推廣策略。
  • 提供發言人相關訓練及簡報製作,確保無國界醫生(台灣)發言人對外保持一致且有效的資訊。
  • 與媒體推廣經理及團隊成員合作,協調媒體活動;並且代表無國界醫生參加外部媒體活動,以推廣無國界醫生之使命及宗旨。

Media Officer

The Media Officer plays a pivotal role in enhancing MSF Taiwan's media presence, spreading MSF’s leverage messages through media, and supporting broader communication objectives. This position focuses on managing relationships with media outlets, journalists, and influencers, and implementing media engagement strategies. The Media Officer must mobilize quickly to provide information to the media that is accurate, up-to-date, and informative during emergencies. The Media Officer reports to the Communications Manager.

Major Responsibilities

  • Manage media relations for MSF Taiwan, handling inquiries, pitching stories, and coordinating events to enhance media presence and convey key messages.
  • Develop compelling media materials aligned with MSF Taiwan’s goals and ensure timely distribution to targeted outlets.
  • Contribute to multimedia, research for media initiatives, and maintain consistent MSF brand representation in all activities.
  • Ensure prompt response to media inquiries and crises, implement crisis communication plans, and monitor coverage.
  • Analyse global media coverage on humanitarian and MSF-related issues, providing insights to identify trends and opportunities for effective strategic media engagement.
  • Identify and train spokespersons, creating briefing materials to ensure MSF representatives communicate consistently and effectively in interviews and public appearances.
  • Collaborate with the Communications Manager to align media activities, coordinate initiatives with other teams, and represent MSF at external events to promote its mission and values.

Requirements

資格:

  • 學士學位以上,大眾傳播、新聞學、公共關係、國際關係或相關領域科系。
  • 具備三年以上新聞工作、媒體關係、大眾傳播、或公共關係工作經驗。具非營利組織或國際組織工作經驗者尤佳。
  • 具備台灣或跨國媒體關係維護及媒體推廣策略之工作經驗。
  • 優秀的中文及英文書面及口語溝通能力。
  • 具備優秀的人際交往能力,能夠建立及維護和媒體及記者之關係。具備文化敏感度以及跨文化溝通能力。
  • 具抗壓性及應變能力。能夠在具壓力的情況下有效地工作,且能適應變化,特別是在緊急狀況發生時,能在期限內完成工作。具備危機溝通管理及緊急應變之經驗者尤佳。
  • 擅於使用Microsoft Office (Word, Excel, PowerPoint)以及媒體監控分析工具。熟悉數位媒體內容建置工具者尤佳。
  • 認同且致力於無國界醫生組織的宗旨及目標。
  • 具備靈活且彈性的工作能力。

Requirements

  • Bachelor’s degree in communications, Journalism, Public Relations, International Relations, or a related field.
  • Minimum 3 years of solid experience in journalism, media relations, communications, or public relations, preferably in a non-profit, humanitarian, or international organisation.
  • Proven track record of successfully managing media relations and executing media engagement strategies in Taiwan or at an international level would be a strong asset.
  • Excellent written and verbal communications skills in both Mandarin Chinese and English.
  • Strong interpersonal skills with the ability to build and maintain relationships with media outlets and journalists, demonstrating cultural sensitivity and cross-cultural communication abilities.
  • Ability to work effectively under pressure, adapt to changing circumstances, and meet tight deadlines, particularly during emergencies or crises. Experience in crisis communication management and rapid response is highly desirable.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and media monitoring/analysis tools. Familiarity with digital content creation tools may be advantageous.
  • Commitment to the aims and values of Médecins Sans Frontières.
  • Flexible working hours.

Interview process

如何申請:

請在招募網站上提供英文動機信、中、英文履歷等資料。如申請人於遞交申請表後四星期內未獲邀約見,即可視作其申請不成功。所有收集的資料僅作招募用途,並會嚴格保密。

本基金會徵才時所收到之個人基本資料、照片、學經歷、自傳等資料,僅供本基金會人事招募之用。您的個人資料將受到嚴密保護,請參考我們的「隱私與個人資料保護政策」。

How to apply?

Please apply with a letter of motivation (in English) and full resume (in both English and Chinese) to our website. Applicants not invited for interview within 4 weeks may consider their applications unsuccessful. All information collected is solely for recruitment purposes and be treated in strict confidence.

All personal information (photos, education and work experiences, letter of motivation etc.) received will be used solely for recruitment purpose. Your personal data will be strictly protected, please refer to our Privacy and Individual Data Protection Policy.

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About us

▌無國界醫生是一個獨立的國際醫療人道救援組織

Médecins Sans Frontières(MSF),即英文「Doctors without Borders」,中文譯為「無國界醫生」,致力為受武裝衝突、流行病、傳染病和天災影響,以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助,不受種族、宗教、性別或政治因素左右。

我們的行動建基於醫療道德,以及中立和不偏不倚的原則。我們不會偏袒任何一方,力求為最有迫切需要的人們提供援助。在衝突地區開展的專案,我們並不接受直接牽涉到衝突的政府或其他派別的資助。

1971年,一群記者及醫生在巴黎成立無國界醫生組織。至今,我們有將近68,000的工作夥伴在世界各地參與行動。

▌ 無國界醫生在台灣

2016年4月,無國界醫生組織於台北設立辦事處。2019 年正式成立財團法人無國界醫生基金會。

無國界醫生台灣辦公室專注於三個任務:
1) 積極與台灣公眾和公民社會接觸,就全球人道危機和衛生緊急情況進行宣傳、支持和倡導;
2) 招募台灣的醫療和非醫療人員,派遣至現場項目工作;
3) 從台灣捐助者籌款,直接支持無國界醫生的社會使命和醫療人道活動。

    ▌ An international, independent medical humanitarian organization

    Médecins Sans Frontières (MSF) translates to Doctors without Borders. We provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Our teams are made up of tens of thousands of health professionals, logistic and administrative staff - bound together by our charter. Our actions are guided by medical ethics and the principles of impartiality, independence and neutrality. We are a non-profit, self-governed, member-based organisation.

    MSF was founded in 1971 in Paris by a group of journalists and doctors. Today, we are a worldwide movement of nearly 68,000 people.

    ▌ MSF in Taiwan

    MSF opened a representative office in Taipei in 2016 and became a Foundation in 2019.

    MSF Taiwan office focuses on 3 key pillars:
    1) Active engagement with Taiwanese public and civil society on global humanitarian crises and health emergency for awareness, support and advocacy purposes;
    2) Recruitment of skilled Taiwanese medical and non-medical staff to dispatch to field project;
    3) Fundraising from Taiwanese donors to directly supports MSF Social mission and medical humanitarian activities.


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