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Senior Marketing Officer (Acquisition) 資深行銷專員(募款業務)

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Job updated over 1 year ago

Job Description

Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare. We offer assistance to people based on need and irrespective of race, religion, gender or political affiliation. We have the following vacancy and are looking for a talented individual with a strong desire to contribute to humanitarian work and commit to the aims and values of MSF to join our team in Taipei.

Senior Marketing Officer (Acquisition)
To execute MSF Taiwan Fundraising strategy and subsequently formulate, develop and implement multi-channel acquisition programs in mass marketing that aim to acquire new leads, supporter, regular donors and one-off donors.

Major Responsibilities
1) Be responsible for MSF Taiwan annual acquisition budget (income and expense); propose strategic plans for donor acquisition.
2) Formulate, plan and implement various mass fundraising acquisition campaigns (F2F awareness and fundraising, DRTV, printed materials and mailings) to achieve annual targets and KPIs.
3) Manage F2F awareness and fundraising teams, vendors and service providers to ensure campaign performance.
4) Explore new acquisition channels and cooperating partners.
5) Prepare regular monitoring reports and analyze the end results of all campaigns.
6) Coordinate and work with team members to execute various integrated activities and supporters-initiated events (SIF).

無國界醫生是㇐個獨立的國際醫療人道救援組織,致力為受武裝衝突、流行病與傳染病和天災影響,以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助,不受種族、宗教、性別或政治因素左右。無國界醫生台北辦公室目前徵 1 位對無國界醫生的宗旨及國際人道事務有興趣的資深行銷專員(捐款招募)加入我們的團隊。

資深行銷專員(捐款招募)
執行台灣無國界醫生基金會之募款策略,制定、開發及執行各種管道的捐款人招募行銷計畫,目的為招募新的潛在關係者、支持者、定期及㇐次性捐款人。

主要工作內容:
1) 負責規劃年度募款預算(收入及支出),提供捐款人招募規劃策略建議。
2) 制定、規劃並執行各項公眾勸募活動(街頭推廣與募款、電視募款 DRTV、文宣、夾寄等),以達成年度預定目標以及 KPI。
3) 管理街頭推廣與募款團隊及合作廠商,確保活動成效。
4) 開發新的募款管道及合作夥伴。
5) 定期報告並分析各項募款活動成果。
6) 與團隊成員協調合作,執行各項整合活動及支持者招募計畫。

Requirements

Requirements
• Bachelor’s degree, with 4 years of relevant work experience in marketing or sales, fundraising experience in NGO sector is an asset.
• Results-oriented and committed to deliver objectives
• Strong project management skills. Able to steer project within budget and timeline.
• Multi-tasking: ability to handle several tasks simultaneously, and find efficient ways to carry out repetitive tasks
• Extensive experience in multiple agency management and working with external suppliers to deliver projects.
• Strong analytical, problem solving and creative thinking skills.
• Strong interpersonal, communication, negotiation and presentation skills
• Ability to work independently and as a member of a team
• Strong commitment to MSF’s humanitarian aid work
• Proficiency in written and spoken Mandarin and English
• Knowledge in digital marketing is a plus.

資格:
• 學士學位,具4年以上行銷或是銷售相關工作經驗,具非營利組織募款經驗者為佳。
• 成果導向並致力於達成目標。
• 優秀的專案管理能力,能在預算及預定時間內完成工作。
• 能同時進行多項任務,有效處理重複性工作。
• 具有跟外部廠商合作完成專案、並管理他們的豐富經驗。
• 具有優秀的分析、解決問題及創造性思維能力。
• 良好的人際溝通、協調談判及簡報表達能力。
• 能夠獨立作業,但亦能於需要時與其他團員合作。
• 對國際事務及無國界醫生人道救援活動具備高度興趣及使命感。
• 優秀的中英文的口語書寫能力。
• 具備數位行銷知識者尤佳。

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About us

▌無國界醫生是一個獨立的國際醫療人道救援組織

Médecins Sans Frontières(MSF),即英文「Doctors without Borders」,中文譯為「無國界醫生」,致力為受武裝衝突、流行病、傳染病和天災影響,以及遭排拒於醫療體系以外的人群提供緊急醫療援助。無國界醫生只會基於人們的需要提供援助,不受種族、宗教、性別或政治因素左右。

我們的行動建基於醫療道德,以及中立和不偏不倚的原則。我們不會偏袒任何一方,力求為最有迫切需要的人們提供援助。在衝突地區開展的專案,我們並不接受直接牽涉到衝突的政府或其他派別的資助。

1971年,一群記者及醫生在巴黎成立無國界醫生組織。至今,我們有將近68,000的工作夥伴在世界各地參與行動。

▌ 無國界醫生在台灣

2016年4月,無國界醫生組織於台北設立辦事處。2019 年正式成立財團法人無國界醫生基金會。

無國界醫生台灣辦公室專注於三個任務:
1) 積極與台灣公眾和公民社會接觸,就全球人道危機和衛生緊急情況進行宣傳、支持和倡導;
2) 招募台灣的醫療和非醫療人員,派遣至現場項目工作;
3) 從台灣捐助者籌款,直接支持無國界醫生的社會使命和醫療人道活動。

    ▌ An international, independent medical humanitarian organization

    Médecins Sans Frontières (MSF) translates to Doctors without Borders. We provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Our teams are made up of tens of thousands of health professionals, logistic and administrative staff - bound together by our charter. Our actions are guided by medical ethics and the principles of impartiality, independence and neutrality. We are a non-profit, self-governed, member-based organisation.

    MSF was founded in 1971 in Paris by a group of journalists and doctors. Today, we are a worldwide movement of nearly 68,000 people.

    ▌ MSF in Taiwan

    MSF opened a representative office in Taipei in 2016 and became a Foundation in 2019.

    MSF Taiwan office focuses on 3 key pillars:
    1) Active engagement with Taiwanese public and civil society on global humanitarian crises and health emergency for awareness, support and advocacy purposes;
    2) Recruitment of skilled Taiwanese medical and non-medical staff to dispatch to field project;
    3) Fundraising from Taiwanese donors to directly supports MSF Social mission and medical humanitarian activities.


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