Responsibilities:

- Create and execute innovative strategies, marketing plans and sales campaigns that drive awareness, engagement, product adoption and speed up sales cycle.
- Consolidate user personals, market trends and competitor behaviors for internal references, and accordingly our product with clear segmentation to differentiate from others.
- Assist in the growth of the business to ensure all activations contribute to our revenue goals and objectives.
- Track product ROI, and share the insight with key stakeholders.

職務內容:

- 發想並執行創新且吸引用戶的營銷戰略與銷售活動，以促進和推動用戶對關鍵產品的使用需求，並達成產品在市場中的知名度、參與度與使用率，以加快銷售週期。
- 整合用戶信息、市場趨勢、以及競品在市場中的活動行為，提供內部相關部門參考，使我們的產品有更明確的市場定位，來區別其他競品。
- 協助業務增長，並負責活動執行後的數據成效追踪，確保所有活動的產出都有效於達成收入目標。
- 追蹤產品的投資回報率，並與主要利益相關者分享洞察力。

Requirements:

- Bachelor's degree or above in any field.
- 2+ years of product marketing experience, preferably in software industry.
- Sense of teamwork and ability to both manage and execute programs independently.
- Passionate and knowledgeable about digital marketing and social media.
- Need a keen eye for detail and data, ability to restore phenomena through data insights and analysis.

技能需求:

- 具備學士或以上學歷。
- 具備2年以上的產品營銷經驗，以軟體業為優。
- 重視團隊合作，也能夠獨立進行專案管理與執行。
- 對數位行銷及社群充滿熱情與知識。
- 對數據有高敏感性，能透過數據洞察和分析來還原現象。