Digital Marketing Manager

Rosetta.ai helps fashion e-commerce uncover consumer's shopping preferences and provide personalized shopping experiences to consumers. We're making e-commerce merchants have enterprise-level AI backup on day 1.

We're looking for a Digital Marketer to help us make a global impact. This role will run a variety of digital marketing campaigns and outsourced operations to drive growth and support the endeavors.

Responsibilities:

• Build quarterly integrated marketing plans across paid, earned, and owned channels to grow adoption of Facebook Workplace
• Drive funnel optimizations and specific product/feature adoption among targeted audiences.
• Evaluate regional market trends and product fit to develop localized customer acquisition programs.
• Partner with cross-functional marketing, analyst, IT colleagues to build and deploy multi-channel lifecycle marketing campaigns, including nurture and cross-sell programs.
• Manage agency partners to budget, structure, and optimize global media campaigns based on ROAS and target CPAs
• Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
• Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
• Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel

Benefits:

• Healthcare (Medical, Dental, Vision)
• Retirement savings or 401(K)
• Paid time off (Annual; 10 days)
• Maternity/Paternity leave
• Life insurance

Perks:

• Tuition reimbursement and training
• Personal facilities (Laptop, Screen)
• Free health screening
• Free snacks and drinks
• Open and creative environment
• Irregular dinner/outing, happy hours
• Extended annual time off
• Paid time off to volunteer (Birthday, Menstrual, Funeral)
• Flexible schedules and working time
• Remote working optionally
• Employee stock ownership plan (ESOP)

Culture/6 Core Values:

Grit - We thrive outside of our comfort zone, pushing ourselves to go even further. We think long-term and constantly strive to be better, even if things don’t always go as expected.

Trust - We earn that trust by listening to each other, following through with our commitments, and keeping our words. We exercise transparency within the company, our customers, and our community.

Humility - We learn from everyone and everywhere, and we approach each new challenge knowing that we may not have all the answers.

Empathy - We craft our intention to keep curious about the industry, business, and practical scenarios that we purify the insights and forge the approaches.

Candor - We are open and honest. We give each other praise and criticism because we believe each team member is as important as the other.

Craftsmanship - We simplify, innovate, perfect, and start over until everything we touch enhances each life it touches.

Contact:

• Email to [email protected]
• Or, send us on CakeResume

Remarks:

Rosetta.ai is an Equal Employment Opportunity employer. Rosetta.ai conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or any other characteristic protected by law.

[Minimum Qualifications]

BACKGROUND & SKILLS:

• 2+ years of experience in digital advertising, lead generation, or equivalent marketing experience.
• Experience in ad ops or marketing operations with expertise in Facebook ads manager, Google ads, and programmatic advertising.

WORKING STYLE:

• Communication skills including the ability to identify and communicate data-driven insights.
• Ability to analyze data to identify opportunities, deliverables, gaps, and inconsistencies.
• Flexibility and comfort working in a dynamic, team environment with a possible remote organization with minimal documentation and process.

[Preferred Qualifications] (Optionally, the more, the better)

BACKGROUND & SKILLS:

• Experience working directly with/on SaaS, e-commerce, digital advertising products.
• Strong analytics and quantitative skills - experience using data in developing and measuring complex marketing campaigns.
• Experience working both strategically as well as in an executive capacity to build and deploy campaigns.

EXPERIENCE:

• Experience running global campaigns targeting North America, Europe and APAC
• Experience in a startup environment.