Strategy & Insights Manager (Mart)

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.

This will be a 6 months contract role.

Responsibilities
- Lead the analytics and storytelling from the insights, being a strategic thinking partner of CPGs:
- Architect, analyst, and storyteller to drive data-actionable insights enabling the optimization of campaigns and brand performance within the ShopBack platform
- Drive the interpretation of the results to go beyond ‘what’ and identify ‘why’ and ‘how’ to solve
- Complex analytical results converted into simple & succinct stories
- Develop business hypotheses collaboratively with commercial team (business development, account management, marketing) with expertise in analytics methodology
- Apply quantitative techniques to mine massive amounts of data and extract impactful insights that influence the strategy for CPG or Retail industry
- Active collaboration with the rest of the commercial team to develop business-ready insights & presentation that drive potential partnerships

- Own the performance analytics within Product:
- Analyse and report the business performance: monitor key metrics and identify critical pain points or potential opportunities
- Partner with the management and cross-functional teams to deep dive on core issues and problem-solve via a data-driven approach
- Build & manage self-help dashboards
- Partner with the Data team on the ideation of metrics and report to provide better insights on business performance and campaign performance

- 5 - 8+ years of insights & analytics
- Solid analytical skills and knowledge of Microsoft Excel, SQL or other querying languages
- Hands-on experience in building data-driven models and dashboards
- Strong business acumen, with ability to articulate analyses and translate to actionable business insights
- Excellent analytical and communication skills
- Problem-solver - forward thinking and ability to solve problems independently
- Proficiency in reading Traditional Chinese language due to primary market served (Taiwan)
- Enjoys the pace of work that a start-up offers
- (Preferred) Experience in business, strategy, and/or tech consulting
- (Preferred) Experience delivering marketing communication, technology, or data-driven solutions in the CPG or Retail industry
- (Preferred) Experience driving analyses using both traditional data (e.g. transactional) and digital data (e.g. app user journeys)