Job Description

The company is seeking a highly skilled Marketing Director to spearhead the local, national, and international marketing campaign for the art fair. Since its inception in 2019, has gained global recognition as Taiwan's most prominent art fair.

The latest edition of this art fair, held in 2023, attracted approximately 35,000 visitors from Taiwan, as well as a substantial number of collectors from across the Asia Pacific region, notably from Hong Kong, Singapore, Japan, and Korea.

While the art fair primarily caters to experienced art collectors, it also appeals to affluent buyers residing in Taiwan, as well as a large and cultured audience interested in purchasing tickets.

The event showcases renowned galleries from Taiwan, the Asia Pacific, and around the world. Attendees have the opportunity to immerse themselves in captivating large-scale installations, thought-provoking panel discussions, inspiring talks, and engaging tours.

In collaboration with esteemed partners such as UBS, BMW, Eslite Bookstore, My Humble House, Vogue, and GQ, My client ensures a high-profile presence at the art fair.

As the largest operator of leading art fairs in the Asia Pacific, hosting market-leading events across the region, including Sydney, Singapore, India, Shanghai, and Tokyo.

🎨🖼️❤️‍🔥Marketing Director❤️‍🔥🖼️🎨

  • Manage the implementation of the marketing and communication strategy and the campaign rollout.
  • Oversee the preparation of event marketing materials, including leaflets, posters, tickets, eDMs or as required.
  • Develop and manage all digital communications including social media.
  • Liaising with suppliers (printers, designers, distribution agencies, photographers, videographers) to ensure projects are executed and delivered within deadline.
  • Monitor, review and report on all marketing activity weekly.
  • Manage the marketing budgets ensuring all project components are delivered on schedule and on budget.
  • Copywriting for all promotional collateral, including advertising and copy for external communications.
  • Manage and coordinate all marketing and promotional staff.
  • Manage visitor subscriber and distribution database.
  • Act as liaison for contracted Public Relations agency, providing the link between the fair and the agency, supplying appropriate promotional content on request.
  • Support the team in the development and management of collaborative partnerships and sponsorships, including the execution of deliverables.
  • Secure and manage marketing and media partnerships, including the execution of deliverables.
  • Management of the Fair website, including copywriting and imagery.
  • Managing effective distribution of marketing materials, both print and online, including but not limited to Vernissage and general admission invitations, pre-event flyers and digital VIP Passes.
  • Managing the ticket agency, and daily reporting of ticket sales during event period.
  • Work closely with the Head of VIP Relations and Partnerships and Fair Director to deliver the important VIP audience, including preparation of VIP communications in the form of VIP Invitations eDMs or as required.
  • Manage the Marketing Executive

Requirements

  • Minimum bachelor’s degree with a preference in marketing, communications or a related discipline.
  • A knowledge of contemporary arts is preferred, a love of art and culture is essential.
  • Minimum of 5-7 years’ experience in marketing.
  • Demonstrates experience in marketing and communications strategic planning and campaign delivery.
  • Excellent written communication skills in English and Chinese, with the ability to write for different audiences.
  • Excellent attention to detail and accuracy particularly in relation to proof reading.
  • Confident with strong interpersonal skills and excellent verbal communication skills.
  • Strong planning and time management skills, with the ability to manage competing tasks and work under pressure.
  • Ability to work independently and take direction as required.
  • Excellent interpersonal, communicative, consultation, and negotiation skills.
  • Disciplined and resourcefulness, with the ability to think laterally and solve problems creatively.
  • Proficient in Microsoft Excel, Word and Outlook.
  • Experience using programs such as Insightly (or CRM equivalent), and Dropbox.
  • Strong understanding of social media and digital marketing; including digital content creation and storytelling.
  • Strong understanding and experience in managing budgets.
  • Experience in working with ticketing agencies.
  • Proficient in WordPress website management; and Proficient in Adobe Creative Suite.

Interview process

  • 1st Round: Managing Director / Online interview.
  • If you would like to know more about the job, please feel free to contact the email below.
  • Email: [email protected]
1
5 years of experience required
1,800,000 ~ 2,500,000 TWD / year
Managing 1-5 staff
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  • When submitting your job application, kindly specify your proficiency level in Chinese and indicate whether you hold a Taiwan Gold Card in your Cover Letter.
  • Please be aware that it may take up to 7 days for our Recruitment Consultant to initiate communication with you after receiving your application.
  • An interview with our Recruitment Consultant will be scheduled prior to the official interview with the company.

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