Job Description

作為瓦城集團的資深文案,你將負責文字的創意撰寫和優化,加深品牌的深度和記憶點。我們歡迎具有文案創造力和對美食充滿熱愛的你,加入我們!

工作內容:
1. 企劃能力:具品牌策略思考,負責數位行銷專案創意及文案企劃,熟悉數位行銷操作工具(e.g. FB、IG、LINE),主要進行社群操作和文案發想,可獨立產出專案企劃
2. 創意能力:對於美食有想法和熱忱,熟悉挖掘目標受眾 insight、具創意發想、文案撰寫及說故事的能力
3. 文案能力:具文字美感,能產出具有渲染力的行銷文字內容,如數位廣告、社群貼文、宣傳文案等


Requirements

  1.  具備良好的理解及溝通能力、具團隊合作精神
  2. 擁有豐富的點子,能夠跳脫框架思考,積極參與討論
  3. 能獨立作業,有積極的態度並完成主管交辦事項

    加分條件:
    - 具備廣告公司經驗
1
3 years of experience required
Regular earnings reach NT$40,000
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About us

瓦城泰統集團至今成立超過30年。成功將東方廚藝與科學精神結合,將傳統複雜的東方餐飲產業打造出全新商業模式,立下讓東方餐飲全球化成為可能的契機。集團現今全球擁有共148家直營店、八大自主研發品牌,以及近4000人的專業團隊。未來集團將以雄厚的研發實力、多元的通路資源與複製連鎖的優勢,持續突破創新,朝往「成為世界第一大東方美食連鎖餐飲集團」的願景和目標邁進!

集團自創立起,即以打造「顧客心中最好餐廳」為核心理念,結合知識管理、科學分析與創新作為,從消費者用餐體驗獨創出四大面向: 美味餐飲(Food)、舒適環境(Environment)、細緻服務(Service)和品牌信賴(Trust),提供「最高FEST值」餐飲體驗,持續貼近顧客的需求與感受,引領餐飲市場趨勢。

疫情期間,集團快速掌握市場動向,通過精準的系統分析和戰略規劃,拓展多元化經營。除了建立台灣最大的雲端廚房外,更自建外送車隊,大幅拓展外賣及外送服務。我們在瓦城線上商城推出了多樣化之瓦城明星菜色料理包,並提供餐盒訂閱制等新服務,成功提高客戶滿意度。

隨著集團近年展店步伐加速,並計畫將更多品牌帶入國際市場,瓦城泰統對於積極培育人才專業、提升服務品質,亦投注更多資源與心力培育最優秀的團隊 ! 我們致力突破、反應快速及持續創新! 我們熱烈地期待與歡迎您的加入!

TTFB Group has been established for more than 30 years. We have successfully combined oriental culinary skills with science, creating a brand-new business model out of the traditionally complex Eastern food and beverage industry, also demonstrating the possibility of globalizing Eastern food and beverage. The Group currently has 137 directly-operated stores, 8 main in-house brands, and almost 4,000 employees. In the future, we will apply our strong R&D capabilities, rich channel resources, and advantages of chain operations to continue to have breakthroughs and innovation, bringing us closer to the vision and goal of "Becoming the largest Asian cuisine restaurant chain in the world".

Since its establishment, the Group has adhered to our core principles of building the "Best restaurants in customers' hearts". It incorporates knowledge management, scientific analysis, and innovation into consumers' dining experience, which leads to four main aspects, food, environment, service, and trust. Providing the "Best FEST value" dining experience attentive to customers' needs and feelings, continuing to lead the food and beverage industry trends.

The pandemic has accelerated changes in consumption patterns and eating habits around the world. The Group has quickly grasped the market trends amid the pandemic whole time and expanded its diverse operations through precise and accurate systematic analysis and strategic plan


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產品經理
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