1. Develop and implement comprehensive media plans and strategies for social media, influencer marketing, and PR initiatives, aligned with the company's marketing and business objectives.
2. Build and maintain relationships with influencers, media partners, and PR agencies to leverage partnerships and opportunities for the company's benefit.
3. Ensure brand reputation are positively enhanced by social media monitoring and activities
4. Plan, execute, and optimize social media campaigns, influencer marketing campaigns, and PR initiatives, including budget allocation, content creation, and performance tracking.
5. Collaborating with CS team to actively manage customer feedback issues, and with product and sales teams to develop and execute plans and strategies as well as applying social insights to the broader business.
6. Work closely with creative & design team in brainstorming on-trend ideas and laying out highest quality contents.
Please apply via https://viewsonic.teamdoor.io/s/veD5nLiV
1. Minimum of 5 years of relevant experience in media planning, with a strong focus on social media planning, influencer marketing, or PR relationship, within the US market is preferred.
2. Hands-on experience in planning, implementing, and optimizing social media campaigns, influencer marketing campaigns, and PR initiatives, including budget allocation, content creation, and performance tracking.
3. Ability to think creatively and come up with innovative ideas for media plans that resonate with the target audience and drive engagement.
4. Experience in defining a consumer brand voice and in implementing a corresponding strategy across channels.
5. A passion for innovative & tech or consumer electronics.
6. Excellent verbal and written communication skills, with the ability to effectively communicate with internal teams, external partners, and present media plans and strategies in a clear and compelling manner.
新北市連城路192號
ViewSonic(優派)是全球視訊解決方案的領導品牌，公司於1987年創立於美國加州，目前在全球設有100多個營運或服務據點。ViewSonic致力於提供整合硬體、軟體及服務的全方位解決方案，產品線含括顯示器、投影機、商用顯示看板、智慧互動電子白板ViewBoard和軟體解決方案myViewBoard。憑藉著在顯示器的視覺技術專業，跨足不同視訊應用領域，深耕教育、商用、消費娛樂、專業顯示市場。