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Develop and implement the overall marketing strategy and plan to achieve company goals and objectives Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth Define target market segments and develop customer personas to guide marketing campaigns and product positioning Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and events

Identify potential partners (IT consultants or principal software company) and assess partnership opportunities, as well as convince partners about the products offered, partnership schemes that benefit both parties Foster a good working relationship with partner companies (give assistance on tech ecosystem preparation, identify and solve partner’s problems/needs, collect their feedback on partnership or product, organize marketing event with a partner if necessary) Working directly with SDR/Tel