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1. Lead the charge in crafting marketing communication plans and assets for global product launches. This includes packaging, Quick Start Guides (QSG), product web pages, visual assets (Key Visuals, A+ content, social content, E-commerce content), videos, and other marketing collaterals and initiatives. 2. Collaborate closely with Product Managers, Sales Project Managers, Research & Development, and design teams to create sales support and media review materials, such as sales kits, datasheets,

1. Oversee global marketing initiatives for gaming products, encompassing both product and social marketing projects. 2. Lead a team in planning global product launches and developing marketing communication materials. 3. Direct and supervise the workflow of the product marketing and social marketing projects, ensure the team can work efficiently. 4. Mentor the team to meet established KPIs and foster creativity in their work. 5. Manage and control the budget for product

【Key Responsibilities】 * Marketing Activation 1. Monitor all aspects of the marketing communication framework including in-store POS and out of store activities 2. Maximize performance for assigned operators to grow market shares, productivity, and profitability while meeting defined qualitative standards and objectives. 3. Develop key account strategy, manage sales performance (both sell-in and sell-out), ensure efficient merchandising and assortment management, and review distribution to ensur