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Produce marketing KPI dashboards and deliver daily-weekly-monthly cross-channel performance reports with actionable insights Come up with conversion optimization strategies with the aim of improving efficiency in digital marketing and increasing ROI Implement tracking into various marketing initiatives using Google Tag Manager or other tools Benchmark performance across all digital channels and advice on KPIs based on performance analysis Analyze end-to-end user behavior, conversion data, custom

A bit about this role: We are looking for a highly skilled and creative Product Marketing Lead who will help drive the success of our user acquisition and retention initiatives. The ideal candidate will have a passion for mobile gaming and will have had experience launching games (preferably within a studio) into app stores. You will have the opportunity to: Research, create and own the product marketing plan for our freshman product. Define product positioning, target market

Monitor and analyze SEO rankings, traffic, and CTR Improve and maintain SEO rankings by doing keyword maintenance, SEO audit, and other strategies Execute keyword research and planning to win the competition Evaluate keyword performance and plan strategies to bump up the keyword rankings Work alongside the Engineering Team to support marketing objectives through SEO end-to-end initiatives Analyze keywords and SEO techniques used by competitors Stay alert for any changes in Dekoruma website that