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I am an experienced UX/UI designer who enjoyWayne is a multi-disciplinary Product Designer with 6.5 years of delivering feasible UX/UI deliverables for commercial products (Web & App) from end to end in various sectors, including fintech (2B), manufacturing (2B), and retail (2C).

He led a thorough UX audit that streamlined a huge product's flow within 2 months (Agile) and delivered a brand-new functionality from UX to UI that engaged many clients (Waterfall). 

Wayne considers himself as an analytical, observant, and conscientious person who's always drawn to engage in complex challenges. Plus, he always goes extra miles when he's interested in something.

Shin Chien University

Product Designer

Wayne Hsu

OneDegree

UX Designer

[ Overview ]
• A product designer (70% UX + 30% UI) in a 12-designer team.
• Joined in company's business expansion to engage more clients.
• My focus was delivering the finance & distribution features (Webs).
• Challenges faced in making complex financial features user-friendly.

[ Achievements ]
• Volunteered to research insurance products in APAC, presenting friendly insight tables that boosted ideation by 25%.
• Empowered non-tech users with no-code financial functions, providing intuitive accounting tables, and performance dashboards.
• Enhanced non-design stakeholder communication through rapid low-fi prototyping of complex flows for 3 modules remotely.
• Led end-to-end development of the Distribution as a key KPI, strengthening relationships with clients.

台灣台北市

[ Overview ]
• 2nd-senior product designer (50% UX + 50% UI) in a 4-designer team.
• Led transformative UX optimization to support rapid business expansion.
• My main focus was wireframing, prototyping, and UI design for all web and app functions.
• Challenged faced in balancing UX, Business goals, and developer resources in tight timelines.

[ Achievements ]
• Advocated user-centric mindset by leading successful UX optimization on user flows & navigation with 22% increase in end-users' overall efficiency.
• Collaborated with CS team to engage PM & RD in users deeper by launching user surveys, bringing first-hand feedback from 15 clients.
• Established design system for smooth communication and efficient iteration for web-and-app products during rapid expansion.
• Delivered B.I. dashboard for CEOs, web-based operation scheduling for managements, and mobile-based S.O.P. production for workers to secure contracts with significant clients.
• Partnered with head of marketing and FE developers to deliver promoting website (web & app) in 1 month, increasing engagement rate by 73%.

中国上海市

Black Lake Network Technology Co Ltd

[ Overview ]
• Pioneered as the first UI/UX Designer (40% UX + 40% UI + 15% Visual + 5% FE) with a versatile role.
• Designed end-to-end customer-facing membership products bridging retail stores and their customers.
• Focused on user research, persona building, wireframing, prototyping, and UI design for web and app functions.
• Collaborated with marketing specialists to drive client engagement rates.
• Challenge faced in delivering requirements from different functions at an agile pace. 

[ Achievements ]
• Cultivated a user-centric culture by routinely conducting onsite surveys, interviews, and persona building for product enhancements.
• Boosted clients' customer base by 300% and annual revenue by 40% through end-to-end delivery of membership products, including coupon & point/scratch card.
• Established design systems and UI specs (CSS) in collaboration with FE/BE, ensuring consistency and facilitating agile development across projects.
• Partnered with marketing specialists to monitor data and deliver engaging marketing materials, such as web content, banners, posters, videos, and landing pages.

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