- Product management : from the OEM testing and optimization to launched promotion, including the Model Filming, Product Design, Product Price Costing and Campaign Promotion Planning. Therefore, Product The two main products I owned, have become the hottest products of this brand, and the order volume had over 50%+ shares of the entire site at that period.
- Partnership : Successfully finished the signed up contract process with 6 brands including HRC, True Yoga...etc. In order to increase brand awareness, I also negotiated cooperation and listing operations with Shopee, all Young, FashionGuide, Pchome..., In the end, I successfully cooperated and promoted with 6 platforms.
- Campaign Planning : Branding Campaign Planning, Promotion channel strategy arrangement, from designing requests, goals setting, event planning to launching whole campaigns. Successfully increased orders to more than 100+ for an average month within one year of the brand online.
- KOL : Finding bloggers to promote products, help to negotiate and sign contracts for them, and track the promoting results. Ultimately, I managed to work with more than 200+ KOL and KOC. - Social Media and Paid Media : Accurately put and operate so that the number of fan clubs rose to 14,000 in eight months. Also optimize the paid media with agency to increase the order, compared from the beginning, avg performance growth 80%+.
- Content Marketing : Create articles aligned with market trends, regularly optimize the articles according to the traffic, successfully rank 4 articles on the first page of the specified keywords within 3 months, and 2 of them are on the 1st rank, which increases the traffic over 20%+.