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大家好！我是Aaron，目前正於西班牙就讀數位行銷碩士。
1-先前於Google廣告中工作三年半的時間。
2-目前也正Freelance，為台灣的公司行號進行廣告操作
3-並同時於西班牙公司實習，進行In-House數位廣告的優化

若有任何Google Ads/Meta Ads/抑或是數位廣告投放及優化操作的需求，歡迎與我聯繫！也希望能夠與各位進行交流～
#GoogleAds #metaads #FacebookAds #InstagramAds #廣告優化 #數位行銷

Digital Marketing Consultant

廣告優化/廣告投放，歡迎與我聯繫！
Contact me if you have any query regarding Ads optimization!

Portfolio(作品集): https://www.canva.com/design/DAFpE5tE1xg/ndC3Pw2_MUWN1pIURXeK6g/view?utm_content=DAFpE5tE1xg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

Aaron Lin (Chien-heng Lin)

Google Analytics

Google

Google Ads

Universitat of Ramon Llull (IQS)

Emerald Cultural Institute

國立臺北大學 National Taipei University

Freelance

• Provide expert digital marketing services to various companies, specializing in optimizing Google Ads and Meta Ads campaigns.
• Conduct in-depth consultations with clients to understand their business objectives and devise tailored digital marketing strategies.
• Optimize and manage account settings for clients, ensuring maximum ROI and campaign success.
• Analyze performance reports, leveraging data insights to make data-driven decisions and continuously improve campaign performance.

• Managed Facebook and Instagram advertising campaigns for global online and offline events, overseeing 82 campaigns during the tenure. Successfully generated a substantial number of leads (15,119), contributing significantly to event registrations and achieving a positive ROAS.
• Implemented Google Ads strategies to enhance brand awareness and expand the online presence of the company, achieving a CTR (Click-Through Rate) of 3.8%
• Conducted benchmarking and competitor analysis, identifying industry trends and opportunities for improvement, leading to a 12% reduction in CPC (Cost per Click) for paid campaigns.
• Collaborated with content copywriters to gather information and trends for blog creation, focusing on enhancing SEO and driving organic traffic. Achieved a 25% increase in organic search traffic through SEO-optimized blog posts.
• Proficiently managed the CRM system, HUBSPOT, to streamline customer relationship management and improve lead nurturing processes.

Barcelona, España

Placement International

Digital Marketing Specialist

Google Ads - TDCX
• Served as a Google Vendor Sales Representative and Global Onboarding Specialist, achieving exceptional performance results throughout the tenure.
• Consistently surpassed quarterly targets by 110%, demonstrating a high level of sales and marketing expertise.
• Successfully managed and catered to the needs of over 1300 clients, including marketing agencies and small-to-medium-sized businesses (SMB).

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

TDCX Malaysia

Account Manager - Google Ads

• Recognized as a top performer of the month among the APAC region in May 2020, showcasing exceptional skills and expertise in digital marketing consulting and customer service.
• Responsible for Large Customer Sales Clients for GRCN market.(Taiwan/Hong Kong/China)
• Advised Google Ads clients on the implementation and optimization of marketing campaigns, leveraging insights from Google Ads and Analytics data to achieve maximum results.
• Provided technical support and troubleshooting assistance to high-spending Google Ads accounts, as well as other Google platforms such as Google Analytics (GA), Merchant Center, and Google Tag Manager (GTM).
• Guided advertisers in accurately setting up conversion tracking, remarketing lists, brand lift surveys, GA and GTM tags, enabling them to measure and analyze campaign performance effectively.

TDCX

• Oversaw 50+ Taiwanese leisure groups within a diverse range of European destination.
• Coordinating between clients, local offices and suppliers which are located all over the world.(incl.hotels,coaches and attractions)
• Support various go-ahead groups, assuring seamless flow of operations.